The Loerie Awards 2012

Cape Town has won it’s bid to retain the Loerie Awards in the Mother City. Cape Town secured the Loeries against pitches from Ballito in KwaZulu-Natal, Johannesburg and Sun City. The Loerie Awards and the city are now in the process of drafting an agreement to cover the period 2012 to 2014.

The Loeries Festival Weekend is a major event on the brand communication industry’s calendar, attracting around 5 000 people including CEOs, marketing directors, advertising executives, creative leaders, media owners, production companies and journalists.

The intention of the Loeries is to promote creativity and innovation as primary business tools and to grow the creative services sector. Taking this into consideration, the Loeries committee has decided that the Loeries judging week and seminars will also move to Cape Town (from Johannesburg), so that judging will take place during Creative Week in the days leading up to the awards. Finalists will be announced throughout the week and the seminars will include international marketers and creative leaders.

Don’t hate. Create: Loerie Awards 2011

Cape Town hosted a successful 2011 Loerie Awards. Read all about it:

David Hasselhoff one of the stars at the 2011 Loerie Awards

Loerie Awards 2011 official party at Trinity

Loeries 2011 photos from the red carpet

Loerie Awards 2011: Saturday night in pictures

Loerie Awards 2011: Sunday night in pictures

Loerie Awards 2011: Sharing the love with Riaan Cruywagen

Loerie Awards 2011: Saturday night winners

Loeries 2011 EMI Music Battle of the Bands: The Privates International Band takes the crown

Cape Town Mayor hosts Loeries welcome

World Design Capital

Cape Town is the World Design Capital 2014 and the Loerie Awards is an excellent demonstration of Cape Town’s worthiness.

For more information, visit the World Design Capital Bid website.