You don't need a holiday, you need Cape Town
Cape Town Tourism hosted its seventh annual general meeting last night. The new international marketing campaign was also launched amongst great anticipation.
Guests in attendance were impressed with the new strategy and the campaign's slogan, "You don't need a holiday, you need Cape Town."
Cape Town Tourism CEO Mariette du Toit-Helmbold explained in her address how the campaign deliberately juxtaposes an expected Cape Town with an unexpected one. "Our aim is to capture the ‘collisions’ that come about as a result of our multicultural mix, and the many influences that have manifested themselves in Cape Town, portrayed in the unique cooking, art, expression, people and way of life. The result, we think, will be an authentic reflection of Cape Town that offers up something truly differentiating, new and fresh for the traveller who arrives with a preconceived idea of what Cape Town will deliver, but is left inspired and with so much more than a few nice photos," she said.
Joanne Strauss acted as MC for the evening.
Ian Bartes, Chairman of Cape Town Tourism said the goal of Cape Town Tourism is to double the economic impact of tourism in the city by 2020.
Guests were impressed with the new international campaign.
Ian Bartes, Mariette du Toit-Helmbold and Claus Tworeck.
FNB are proud sponsors of the Cape Town Tourism annual general meeting.
Three members were elected to the Cape Town Tourism board. They are: Nils Heckscher, Sabine Lehmann and Ravi Nadasen.
Sterling EQ entertained guests with both classic, urban and contemporary music.
Visit our dedicated annual general meeting page for more highlights of the event and to view a video of the presentation.
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