Yente Business Network Forum a big success

More than 100 businesswomen from Cape Town and surrounds came to Strand Tower Hotel on November 4 for the Business Network Forum organised by the Yente Foundation. A Yente trade mission was in South Africa for the event, which followed on similar forums in Polokwane and Johannesburg, with a delegation of 15 female entrepreneurs from Peru, Bolivia, Ethiopia, Kenya and the Netherlands.

In addition to attending the forum, the delegation visited businesswomen in Khayelitsha and Drakenstein, had dinner in Kayamandi, lunch at M’hudi Wine Estate, and paid a visit to beer multinational Heineken. They also took advantage of time off to visit Table Mountain and Robben Island.

Yente is a foundation based in the Netherlands that supports and strengthens international entrepreneurship among women. The foundation’s name comes from a matchmaking character in the musical Fiddler on the Roof. Through trade missions, sparring and the digital community MYente, this is precisely what the foundation does: matchmaking. On, female entrepreneurs can promote their business and get in touch with fellow entrepreneurs all over the world – with a focus on Peru, Bolivia, Kenya, Ethiopia, South Africa and the Netherlands – for free.

Yente believes in networking, not just internationally but also nationally, and so the foundation was delighted to see that South African entrepreneurs were interested in meeting their compatriots and local colleagues as much as they were the delegation.

November 4 started with number of inspiring speakers, such as Vega’s Dr Carla Enslin about branding and identity, Foschini’s Kathryn Sakalis, and Dries du Toit about South African economic scenarios. Following a presentation about the opportunities and challenges facing Fair Trade South Africa, it was time for some networking. The entrepreneurs are eager to learn, exchange experiences and expand their businesses!

Yente can look back at a fruitful week in South Africa and is looking forward to staying in touch.

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