Visitor services update

The United Nations World Tourism Organisation (UNWTO) August 2010 barometer reports an 8% increase in international tourist arrivals to emerging economies in the first half of 2010. Visitor numbers and bookings in Cape Town for June and July during the 2010 FIFA World Cup™, though significantly higher than those for the same period in 2009, did not live up to short-term expectations for a mid-year “peak season”.

International arrivals to Cape Town International Airport for the FIFA World Cup™ window were up 24% on last year’s figures for the same period, and some major attractions reported visitor numbers in excess of 2009 peak season figures.

For the period June 11 to July 11, 2010, Cape Town Tourism’s network of Visitor Information Centres (VICs) reported a total increase of 47% in visitors to the centres in comparison with the same period last year. International visitor numbers were up by a staggering 71% and domestic visitors by 15%.

During the month of August, the VICs recorded 15 806 walk-in visitors. This is a 17% decrease compared to August 2009. Cape Town Tourism responded to 9 518 enquiries during August 2010, of which 4 373 were telephonic enquiries and 5 145 were email enquiries.

The City of Cape Town is in the process of compiling the results of their comprehensive economic impact study on the FIFA World Cup™ in Cape Town. The report is likely to be completed toward the end of 2010. In the interim, you can read the summary of key findings from the Cape Town Tourism World Cup surveys.

Please contact Cape Town Tourism Tourism Services Manager Enver Duminy with any enquiries on enver@capetown.travel.

For detailed visitor statistics for Cape Town and the Western Cape, see the latest CTRU Western Cape Tourism Barometer.

For more global tourism statistics, visit www.unwto.org or download the document below:

UNWTO August 2010 Barometer excerpt

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