Twenty Years of Tourism Celebrated at Indaba 2014

Cape Town and Western Cape received a Gold stand award

Although Indaba 2014 was much smaller than in the past, it still showcased a wide variety of Southern Africa's top tourism products, and attracted over 10,000 visitors and 1,600 exhibitors over the 3 days in May.

A team from Cape Town Tourism attended Indaba and also represented the Mother City along with exhibiting members on the Wesgro exhibition space, which won gold for its environmentally-friendly stand.

In celebrating 20 Years of Tourism former Minister for Tourism Martinus van Schalkwyk shared the success stories of the past two decades including:

  • International arrivals to South Africa grew from 3.6 million to nearly 15 million (9.6 million of which were tourist arrivals).
  • South Africa's tourism budget was just R81 million in 1994. Today the national government invests in excess of R1.6 billion in tourism every year and has a fully-fledged tourism ministry with the industry now accounting for R93 billion.
  • There were just 230,000 direct jobs in the tourism sector in 1994. Today it provides 610,000 direct jobs. 

Cape Town Tourism highlights of Indaba included the following:

  • CEO Enver Duminy served on the panel at the Cities @ Indaba 2014 Conference, organised by the City of Cape Town.
  • A joint Big 6 and CTT networking event that was was attended by key stakeholders and partners such as SAT, #MeetSA Bloggers, Tripadvisor, Expedia, etc.  The event attracted 114 attendees in total and had give-away prizes to the value of R80,000.
  • Meetings with the SAT international offices for China, India, UK, Netherlands, USA.
  • Cape Town and Western Cape received a Gold stand award for the 2nd year running.
  • Positive feedback from members, who were satisfied with CTT briefing prior to Indaba, CTT communication and the support provided before the event. Talking points provided by CTT proved to be helpful.
  • CTT inclusion in Indaba Daily – the official daily newsletter distributed at Indaba.
  • The Tech Talks topics were relevant and shared valuable insights on current and future trends in the digital marketing space.

For more insights from Indaba click here.

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