Tourism services update

Visitor numbers

The Cape Town Tourism Visitor Information Network received significantly more walk-in visitors during September than that in the previous month, in line with seasonal expectations. Visitors were evenly split between domestic and international customers. The number of information enquiries also increased significantly compared to August. The network maintained its conversion rate of 60% for booking enquiries, although the number of booking enquiries were lower than that for the previous month.

Here is a summary of the figures for September 2010:

Walk-in visitors: 30 439 (domestic: 15 817, international: 14 622)
93% increase compared with August 2010 and 8% increase from September 2009

Information enquiries: 19 475 (telephonic: 14 178, email: 5 297)
34% increase compared with August 2010 and 32% decrease from September 2009

Booking enquiries: 352
35% decrease compared with August 2010
Bookings converted: 209, or a 60% conversion rate

Booking and enquiry management system

Cape Town Tourism is in the final stages of implementing a visitor and member management system (VMMS). The software was uploaded to the servers on September 20, membership data is currently being added and verified, and the system will be fully tested over the next few weeks.

Once this first evaluation phase is complete, we will arrange a workshop with a few members to assist us with the member evaluation phase. Look out for further updates explaining the benefits and functionality. Meetings will be arranged to explain and demonstrate the new system.

Recent campaigns

The winter campaign closed on September 30 and resulted in direct reservations to the value of R30 000 for participating members. This campaign will commence again in May 2011 and run for five months.

The Loerie Awards accommodation programme provided support in the lead-up and during the Loerie Awards weekend for select inner-city accommodation.

Cape Town Tourism partnered with various attractions and activities during the month, supporting Iziko Heritage Week, Creative Week Cape Town and My Cape Town in the Company’s Garden, an extension of the My Cape Town campaign held during World Tourism Month. Iziko Museums reported that, over the Heritage Day weekend, visitor numbers were 60% higher than those for the previous year. They attributed this largely to Cape Town Tourism’s marketing support.

Networking feedback

A successful day-time AGM was held on October 7 at the Cape Town International Convention Centre. Read a summary of the event, download key presentations and see some photographs.

Cape Town Tourism hosted a leadership breakfast for 30 industry members and stakeholders on Friday, October 8, 2010 at the Coral International Hotel. The meeting was facilitated by destination marketing expert Claes Bjerkne and Cape Town Tourism CEO Mariëtte du Toit-Helmbold. Read about the topics that were discussed.

Read the report of the tourism industry think tank that was held at Century City on Wednesday, September 15, 2010 to discuss leveraging the World Cup legacy.

Membership fees

A resolution was passed at Cape Town Tourism’s AGM that membership fees for the new financial year would be increased by an average of 10%. All Cape Town Tourism members who have already been invoiced have until the end of October 2010 to pay their fees at the old rates.

Membership statistics

  • Cape Town Tourism welcomed 22 new members during September, bringing the total number of members to 2 131
  • Some 123 industry surveys were conducted during September 2010
  • Some 33 product knowledge educationals and 12 workshops were attended by team members during September
  • Five long-standing Cape Town Tourism members received complimentary membership for one year, and congratulations go to Khanizeni Tours, AVIVA, Winston Tours, Chameleon Lodge and Fleming’s Lodge
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