Tourism Services update February 2012
The Tourism Services team, comprising our Industry Services, Visitor Services, and ICT and eBusiness Services units, reports back on a busy final quarter of 2011.
Our Visitor Services team continues to strive for excellence, with the benchmark in our Mystery Shopper Programme increasing from 80% to 90%, and five Visitor Information Centres already averaging above 90% based on the quality of their service. The team supported our visitors through the Band Aid programme, supporting tourists in distress, such as the British tourist involved in a car accident, and resolving visitor and industry complaints.
Key priorities for this unit are the promotion of our online booking system; creating greater awareness of our Visitor Information Centres (VICs) among the public; and rolling out the sale of My Green Cards to more VICs while working with the City of Cape Town on furthering the development of responsible tourism and rail tourism.
The Industry Services team reports a growth in new members, citing 1 100 interactions between its team and members taking place during this time. Seven networking functions and member workshops were held.
We continue to work towards our strategic objective of bringing about transformation in the industry: 17% of our membership base is now classified as historically disadvantaged individuals (HDI); 179 SMMEs received business support from Cape Town Tourism in the final quarter of 2011; and Cape Town Tourism sponsored 10 HDI businesses to attend the eTourism Summit.
Cape Town Tourism is a member of the Cape Town Climate Smart Coalition, and attended COP17 in Durban. We are currently working with 27 of our members who have indicated that they would like to participate in a responsible tourism pilot project spanning two years.
Our focus for the next month is working hard on the domestic winter campaign and event packaging with our marketing team, and sharing market-segmentation information and trends with our membership base. None of this would be possible without the ongoing support by our (ICT) and eBusiness team.