Tourism services update
Cape Town Tourism, in conjunction with provincial and city stakeholders, has developed a Visitor Safety and Support plan with proactive and reactive programmes, as well as a dedicated Visitor Support Programme. A Visitor Safety and Security Forum was also put in place in November 2005 as a shared platform for interested members, safety and security agencies, stakeholders and major attractions. It meets every three months to formulate, activate and track the progress of projects that ensure a safer city for visitors.
In January 2011, Cape Town’s Visitor Information Centre network greeted 34 476 walk-in visitors, just over half of whom were internationals. This is a 2% increase from December, but a 4% decrease compared to January of last year. The network received 22 235 enquiries: 9 494 of these were telephone enquiries, while 12 741 were email enquiries, proof of the importance of a strong online presence in the tourism industry. A total of 766 booking enquiries, less than 2% of the overall visitor activity, was reported. This number includes accommodation, car hire and tour bookings, although over 64% of these enquiries resulted in direct business for members.
The marketing and tourism services teams supported numerous events during January and February including the J&B Met (January 29), Vakantiebeurs in Utrecht, Netherlands (January 11 to 16), Infecting the City (February 21 to 26) and Cape Town Pride (February 24 to March 6).
Support was also provided for the 2011 Design Indaba Conference and Expo (February 23 to 27). Cape Town Tourism’s popular stand at the expo focused on the city’s bid to become the World Design Capital in 2014 and included an open invitation for attendees to share ideas on why they think Cape Town is a great design city. Read more.
Preparations are under way to provide marketing and other support for events during March including the Cape Argus Pick n Pay Cycle Tour (March 13), Cape Town Festival (March 19 to 21), Cape Town Carnival (March 19), Cape Town International Jazz Festival (March 25 and 26), the Getaway Show (March 25 to 27), the Absa Cape Epic (March 27 to April 3) and select business tourism events.