Tourism Services Update – February 2013

Visitor Services

We interacted with just over 24 000 visitors via our VIC network for February 2013. This is 2% lower than February 2012. There is a shift between international and domestic visitors, with the majority of visitors now being from international markets. A total of 61% of visitors were from the international market, and 39% from domestic market.

The top contributors to international visitors are:

• Germany – 26% (unchanged)
• UK – 17% (2% up)
• USA – 6% (1% down)

The top 3 contributors to domestic visitors are:

• Western Cape – 71% (7% down)
• Gauteng – 11% (up 3%)
• KwaZulu-Natal – 4% (unchanged)

Telephone and email enquiries for the network showed a 13% decrease year-onyear. We dealt with over 10 000 electronic enquiries for February 2013, of which 99% were telephonic. 

Industry Services

A total of 363 member care communications were recorded for February. These include emails, office calls and telephonic interactions. A total of 10 info intro sessions were done with members who had requested to meet and discuss benefits.

Business Support: 138 members were given business support sessions by the Sales team.

Love was in the air on Valentine’s Day … love for responsible tourism, that is, at the Cape Town Tourism Information Session at the Cullinan Hotel on the Foreshore on Thursday 14 February, 2013.

The event was extremely well-attended and panel of esteemed speakers, including Cape Town Tourism CEO Mariette du Toit-Helmbold, provided in-depth background about responsible tourism; Theuns Vivian, Manager: Destination Development, Destination Marketing, Tourism Industry Liaison, who gave a historical overview of the City of Cape Town's responsible tourism intiatives; and Dr Louise de Waal of Uluntu Africa Tours and Colin Devenish, the V&A Waterfront’s operations manager, who presented their companies’ best-practice cases.

And during Reponsible Tourism Week we invited our mountain walk guides to join us at our Burg Street Visitor Information Centre, to interact with visitors during the course of the day.

Mother City Hiker said the following:

“Thank you Cape Town Tourism for allowing me to share an awesome few days at the Burg Street offices, sharing what I do with everyone who came past the stand. I really enjoyed learning a bit more about how I can be more responsible, environmentally friendly, and what kind of path I want to choose going forward. Thank you for the info session at the Cullinan Hotel with the meet-and-greet afterward. I met quite a few more guides who I'd like to potentially work with in the future. All in all, I think Responsible Tourism Week was a hit.”

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