Tourism Services Update – April 2013

Donations for the Kayamandi Fire Relief project were met with joy. Photo by Cape Town Tourism

A warm word of thanks to every Cape Town Tourism member who generously donated much-needed food items, blankets and baby items in the aftermath of the Kayamandi shack fires. Our Mobile VIC team delivered the supplies to the Kayamandi Trauma Centre on 24 April, which were received with heartfelt joy and gratitude. 

Our Industry Services team had 103 business support queries and we dealt with 426 member enquiries. The areas in which we assisted our members ranged from website support to funding enquiries, business start-up information and assistance with benefit activations.

Visitor Services: The number of over-the-counter interactions during April 2013 shows a 9% decrease from March 2013, and year-on-year showed an increase of less than 1% in visitor interactions in the VICs. A total of 21 938 over-the-counter interactions were recorded, of which 10 337 were within the CTT-managed VICs.

The top three contributors to domestic visitors are the Western Cape (76%, up 6% from previous month), Gauteng (9%, down 2% from previous month) and KwaZulu Natal (4%). The top contributors to international visitors are Germany (22%, 4% down from previous month), UK (19%, up 1% from previous month), and the USA (8%, 2% up from previous month). There is a shift in the breakdown between international and domestic visitors, with the majority of visitors still being from international markets. However, as we move out of high season it is evident that the domestic market is closing the gap with only 2% difference, compared to 10% the previous month and 22% in February. This is a clear indication of low season approaching. Fifty-one percent of visitors were from the international market and 49% from domestic market.

Telephone and email enquiries for the network showed an 11% decrease month-on-month and 12% decrease year-on-year. The total number of enquiries received for the network was 10 260, of which 9 767 were telephonic enquiries and 493 emails.

The CTT network received 253 bookable enquiries; this is a 34% decrease month-on-month and a 17% decrease year-on-year. The team successfully converted 208 of the enquiries to confirmed bookings. This is a conversion rate of 82%.

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