Survey indicates serious visitor satisfaction
Despite a lot of negative publicity in the build up to the 2010 FIFA World Cup™, mainly surrounding the winter weather and the readiness of Cape Town Stadium, the city has scored an average of 9.6 out of 10 with visitors who were surveyed yesterday.
This according to Western Cape MEC for Finance, Economic Development and Tourism Alan Winde, who was addressing members of the media about the success of the tournament so far.
On average, those surveyed had spent 10.68 nights in South Africa during the tournament, with 7.64 of those being spent in Cape Town.
In terms of accommodation, 60% had stayed in hotels and 32% in guest houses, spending on average of R1 200 per night on accommodation. Of those surveyed, 70% had eaten at restaurants.
The Cape Winelands was the most popular area outside Cape Town City Bowl, while Table Mountain and Cape Point were the most popular attractions aside from football.
The survey was conducted in the departures area of Cape Town International Airport. According to Winde, the participants were an average age of 40, predominantly male and mainly journalists and photographers who had come for the football. Americans were in the majority of those surveyed, followed by the British.
Winde said 98% of respondents hoped to come back to Cape Town at some stage and that, on average, they rated the city 9.6 out of 10 as a destination.
Despite a lot of negative press about crime in South Africa before the start of the tournament, 90% of those surveyed said they felt safe in Cape Town, and 16% said they felt “extremely safe”.
See the press release with findings from a survey conducted by Cape Town Tourism, which have been incorporated into A Mid-Way 2010 FIFA World Cup™ Report.