Services Update – May 2014
During the month of May, 64% of visitors were from the domestic market and 36% from the international market. The top three contributors to domestic visitors were the Western Cape (86%), Gauteng (5%) and the Eastern Cape (2%). The top contributors to international visitors were Germany (20%), UK (13%), and the USA (9%).
The number of over the counter interactions shows a 6% increase from April 2014 and a 4% increase year on year. A total of 22,927 over the counter interactions were recorded of which 9,843 were within the CTT managed VICs.
Telephone and email enquiries for the network showed an 8% decrease month on month and a 19% increase year on year. Total number of enquiries received for the network was 12,207, of which 11,067 were telephonic enquiries and 1,140 emails.
293 Bookable enquiries were received by the CTT network. The team successfully converted 138 of the enquiries to confirmed bookings.
On the 20th of May a Coffee & Connect event was held at the Greenways Hotel with the theme Winter Offering. The session attracted more than 40 members to share product information and make meaningful connections with one another and the CTT team.
The membership database currently stands at 1,265 members and we welcomed 11 new members to Cape Town Tourism during the month.
A total of 6,769 engagements with members were recorded via our different communication channels which include newsflashes, phone calls, visits, emails, and business support.
The highlight event in May for our members and stakeholders was the Marketing Feedback session held on the 29 May at the Belmont Conference Centre.
May saw the launch of our Mobile Visitor Information Centre, Thando, as well as our Winter Campaign (Love Cape Town City Breaks), which will run from May to August 2014.
It was also a very busy trade show month with both WTM Africa and Indaba taking place one week apart. WTM Africa also provided our team with excellent trade hosting opportunities.
We continue to see positive growth on our online platforms with unique visitors to our website increasing by 10% on the previous May. We are delighted to see that engagement levels across social media channels Facebook and Twitter have increased by 64% and 34% respectively on the previous month.
May’s messaging was focused on the launch of Thando, trade shows, the Board Development Fund and reasons to visit Cape Town this winter. This was evidenced in a media ROI of R1.69 million, a 28% increase on the previous May.
During June, the trade and campaigns team are traveling to China to join SAT on a roadshow. To coincide with the roadshow we are also proactively hosting a Chinese journalist to boost our profile in that market.
The team is furthermore now also focused on finalising their plans for the next fiscal - 2014/15.