Services Update – January 2014

Marketing Services Update:

The year has got off to a flying start with marketing activities taking place during January. Velma Corcoran has returned from maternity leave and we would like to thank Leigh Franks for doing a wonderful job as Acting Marketing Executive.

The highlight of the month was two of our team members representing Cape Town at the South African Tourism India Road Show held from 20 – 23 January.  Visiting four cities over four days, CTT presented to over 1,000 Indian travel trade members – signalling CTT’s first phase of planned activity to target the emerging markets.

January also saw an impressive recorded PR value of R3,482,580.40 which can be attributed to Cape Town’s New York Times accolade that was distributed far and wide. Much of the time this news was attached to other messages such as summer season arrivals, other accolades and a favourable exchange rate for SA.

The Cape Town Tourism website traffic continued to grow and our overall website traffic is up 22.8% year on year.

We supported 45 events aiming to create awareness, compared to the 16 events in January 2013.

During the past month we also hosted high calibre publications from the UK and the USA including Condé Naste Traveller.

Looking ahead there is a lot of focus on preparing for ITB, Indaba and African Travel Week as well as prepping for our Winter Campaign and the launch of our mobile VIC.

Visitor Services Update:

During January a total of 27,364 over-the-counter interactions were recorded, of which 11,787 were within the CTT managed VICs. The number of over-the-counter interactions showed a 7% decrease from December 2013 and year-on-year shows a decrease of 20% in visitor interactions in the VICs.

The top three contributors to domestic visitors are:

  • Western Cape (76%, 3% up from the previous month)
  • Gauteng (9%, the same as the previous month)
  • Kwa-Zulu Natal (4%, 1% down from the previous month)

The top contributors to international visitors are:

  • Germany (26%, 1% up from the previous month)
  • UK (14%, 1% up from the previous month)
  • USA (8%, the same as the previous month)

This month, 47% of visitors were from the domestic market and 53% from the international market.

Telephone and email enquiries for the network showed a 19% decrease month-on-month and 161% increase year-on-year. The total number of enquiries received for the network was 13,606, of which 12,579 were telephonic enquiries and 1,027 emails.

388 Bookable bookable enquiries were received by the CTT network, an 18% increase month-on-month and 17% decrease year-on-year.  The team successfully converted 356 of the enquiries to confirmed bookings with a conversion rate of 92%.

Industry Services Update:

The membership database currently stands at 1,232 members and we welcomed ten new members to Cape Town Tourism. They will be joining us for our first Meet & Greet event in February. 

A total of 5,174 engagements with members were recorded via our different communication channels which include newsflashes, phone calls, visits, emails and business support. 

Information and assistance provided to members included start-up requirements for new business, funding, signage and relevant stakeholder information.

Our popular Coffee & Connect sessions start again in March (11th, 18th and 25th) and we look forward to reconnecting you to fellow members and the CTT team. Please also diarise our first JAMMS event of the year on 26 March 2014.


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