Partnerships in tourism to evolve product development

This year, Cape Town Tourism – in partnership with the City of Cape Town, Cape Town Routes Unlimited, Tourism Enterprise Partnership and South Africa Tourism – will present a series of product development workshops, aimed at informing and advising members of the local tourism industry about market trends as well as creating market-related packages.

These workshops will be invaluable for those looking to learn about and capitalise on the future of tourism in the Mother City, and are not to be missed.

The first three workshops are scheduled for February 21 to 23 and will take place at the Belmont Square Conference Centre in Rondebosch between 09h00 and 12h00 each day. Neesha Padayachy – trade relations manager at South Africa Tourism – will conduct these market intelligence workshops and will provide insights into Cape Town’s key and emerging markets.

On February 21, Padayachy will present information about the UK and the Netherlands, and will discuss the USA and Germany the following day, February 22. On February 23, Annique Labuschagne of Gulf Reps will provide insights into the Middle Eastern market, before Padayachy returns to talk about the Brazilian and Chinese markets. Q&A sessions will be held each day, twice a day.

Cape Town Tourism members should look out for their detailed electronic invitations – coming soon.

These sessions will be followed by a series of packaging workshops, scheduled to take place between March and October and run by Cape Town Tourism.

The workshops will focus on the creation of packages that ensure visitors are exposed to a wide range of tourism experiences across the Mother City. The outcome will be saleable packages that address the needs and desires of various markets, as identified in February’s workshops. The first trial packages will be launched at a product development seminar and networking event – arranged and sponsored by the City of Cape Town – at INDABA 201.

Cape Town Tourism is particularly proud to present these workshops as they serve as a great example of the integration of national-, provincial- and city-level tourism and economic development strategies. We wish to thank our partners in this initiative.

Should you have any questions regarding the product development workshops, kindly contact Wendy van der Byl, our marketing services manager, at .(JavaScript must be enabled to view this email address).

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