Media, PR and Guest Relations update

Cape Town Tourism operates a number of very active media, guest relations and PR programmes, the highlight of which was hosting more than 520 members of the media on tours and sightseeing excursions during the World Cup. This number included journalists from over 16 countries, representing major newspapers, broadcasters and online platforms. The outcome of these trips was that millions of viewers and readers internationally were been exposed to the media’s overwhelmingly positive response to and coverage of the World Cup in Cape Town.

Our focus has switched to the local media in August and September, as we roll out our My Cape Town campaign. Our World Tourism Month messages of celebrating biodiversity and being a tourist in your own city are being broadcast on six community radio stations, on Good Hope FM, 567 Cape Talk, in three community newspapers, City Views, Blitz, The Big Issue and The Next 48hOURS, as well as via the online campaign Surely we’re creating a ribbon of words long enough to tie around the gift that is the Mother City this September!

Cape Town Tourism’s guest relations team also hosted an international media group of 27 leading journalists, in partnership with Taj Hotels, on August 30, 2010. The influential media list for the Taj’s official launch ceremony included publications such as San Francisco Chronicle, New York Post, Forbes, Fortune, The Times of India, The Times Online, Guardian Online, La Tribune, Australian Gourmet Traveller and Harper’s Bazaar.

Please contact Cape Town Tourism PR and Communications Manager Skye Grove with any queries on

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