Marketing services update – May 2013
The highlights of the month were the Cape Town Tourism team winning an international SMITTY Award (Travel & Leisure) for the best use of social media in the Global category, and Ogily & Mather winning a Cannes Lions Gold Award in the Branded Content Category – both for our “Send your Facebook profile to Cape Town” campaign, which we are immensely proud of.
May also saw us participating in a very successful Indaba alongside the City of Cape Town. We launched our winter campaign, and to date Thompsons Holidays has reported a growth of 40% in passenger numbers when comparing May 2012 to May 2013. We have also started an initiative where our new community manager and content writer, Natalie Roos, explores a different area in Cape Town each month – this month was “Discover the Helderberg”.
We have continued to see good growth across our e-marketing platforms, and this month web traffic increased by 75% on the previous May. We once again had very successful and focused media hostings, the highlight being the hosting of Yfm for the Gugulethu Wine Festival. Media hosting saw a ROI of 46:1.
We have concluded the RFP process for a digital agency, which saw iProspect being appointed as CTT’s digital service provider, effective from 1 July 2013. It will be taking over from Flow Communications.
The CTT team has taken the publication of our visitors' guide in-house, and to date design, content development and advertising sales are tracking very well. The marketing team has also been conducting workshops with the broader CTT team, reviewing and assessing our corporate comms to develop a clear strategy for the Cape Town Tourism brand for the next fiscal.
Total recorded PR value for May 2013 was R1 319 820.06.
The sad news for the marketing team this month is the resignation of Skye Grove, who has been an invaluable member of the marketing and Cape Town Tourism team.