Marketing services update – May 2012
May saw the launch of our winter campaign “Discover why Cape Town warms up in Winter” which, amongst others, included radio adverts on 5fm and print adverts in the Sunday Times newspaper.
A large Cape Town contingent attended Indaba in Durban, and while there has been mixed feedback on the viability of Indaba as an event going forward and the impact of the Western Cape Pavilion, Cape Town received favourable exposure at the conference through the signing of the three cities alliance with Durban and Johannesburg.
Our media ROI was R2 502 471.25 for the month driven by media around the signing of the Three Cities Agreement and Table Mountain’s official designation as a New7Wonder of Nature. ROI from our support of the Gugulethu Wine Festival (11:1) and from our winter packaging with Thompsons travel (23:1) was fantastic and are definitely approaches with which we would like to continue.
Our website saw a 21, 41% increase in traffic year-on-year.
We have also been looking towards the next financial year and the team has been hard at work finalising their budgets and operational plans for 2012/13. We have also started planning and implementing our digital campaign, which is set to launch in September. The team has also presented a communications and content strategy for both CTT and Cape Town, which we will start to implement from next month.