Cape Town Tourism - Table Mountain

Marketing services update – April 2012

 

The last quarter has been very positive. We reported the best summer season in 10 years, and there has been a lot of momentum and progress regarding marketing activities.

In the last three months, we have delivered the following in line with our new campaign, “You don’t need a holiday, you need Cape Town”:
• a new website,
• a travel trade toolkit,
• a promotional video,
• Cape Town City Sightseeing bus branding,
• Cape Town International Airport branding,
• a visitors guide, 
• an events calendar and
• destination stands at Design Indaba and the Cape Argus Pick ‘n Pay Cycle Tour.

We had a successful ITB with great media coverage promoting our new toolkit. The CTT board has agreed to allocate R2.5 million of budget from the next fiscal to the two cities National Geographic programme, featuring Cape Town and Durban, which allows us to deliver on our demand generation campaign. Filming for this will commence in April 2012, and a campaign launch is planned for July 2012.

A digital campaign concept to support the National Geographic campaign has also been approved by the CTT board to be rolled out in September 2012.

We have had great success with our events packaging: the first packages for the Good Food & Wine Show sold 95 seats in seven working days. Cape Town hosted a successful Design Indaba, Cape Argus Pick ‘n Pay Cycle Tour and Absa Cape Epic (among other events) during this period. We were also successful in winning the bid to host The Loerie Awards for the next three years; from 2012 – 2014, with the inclusion of a new sister event, the Pendoring Awards, to take place in our innovation district, The Fringe. In addition, a concerted effort has been made over the quarter to ensure that we are delivering on our Gold Partnerships with key industry stakeholders.

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