Marketing services update
Arrivals to Cape Town are starting to decrease as of April in the light of winter season. A winter accommodation survey was undertaken by Cape Town Tourism for April and May 2012 and shows welcome growth but it also serves as a stark reminder of the challenge of seasonality.
This quarter was focused on delivering our winter campaign; ensuring that Cape Town maximised its presence at INDABA; finalising our campaign with National Geographic and developing a digital campaign for launch in September 2012. Events packaging has been a big focus and we have developed packaging around all major events.
Cape Town Tourism hosted 21 media, trade and and VIP groups during the reporting period – 60% of which was from our key source markets of the UK, USA, Germany and the Netherlands. 40% of hostings were from identified developing markets of India, Brazil, Argentina, SADC and China.
Overall traffic to the website for this quarter has increased due to seeding through our blogs, deals and photos onto Facebook which has increased traffic to our website 73%.
Direct traffic on the webiste is up 20% due to our continuing SEO efforts and Online Brand Awareness. Newsletter referral has increased by 64%, due to an increase of subscribers to our current email databases.
On Facebook we increased our following by almost 7000 fans over the quarter. Our twitter followers now sit at 13,171 and we achieved 833 mentions over the quarter.