ITB World Travel Trends Report 2014

Young people around the world are traveling more - World Travel Trend Report

The annual World Travel Trend Report was once again issued by ITB Berlin and contains key reflections on 2013 and forecasts for the industry in 2014.

The report projects a positive outlook for international tourism in 2014, with a 4-5% forecast for outbound travel as the world economy gradually starts improving.

Some of the main findings from the report include:

  • Emerging markets like China and Russia are again the top success stories with high growth rates for outbound travel while Asia and Europe performed well as tourist destinations.
  • The tourism industry will benefit from the global economy recovery, forecasted at 2.3%.
  • Outbound trips will grow by 4% to 947 million in 2013 (based on the first eight months).
  • The number of overnight stays will increase by 4% to just over 7.5 billion nights by the year’s end.
  • One Third of Humanity is currently traveling, with two thirds not yet traveling.
  • China and Russia join the world travel leaders, Germany, USA and the UK, as top individual outbound travel markets.
  • Leisure travel is clearly outgrowing business travel and international tourists seem to be heading for cities.
  • The internet has increased its dominance as a booking channel to 65%.
  • Young people around the world are traveling more, spending more and exploring new destinations.
  • Travel industry needs to get mobile ready for the future growth of bookings via smartphones and tablets.

Please click here to read the Press Release issued by Cape Town Tourism focusing specifically on Youth, Urban and Africa as travel trends for 2014.

To read or download the full World Travel Trends Report, please click here.

Source: ITB World Travel Trends Report 2013 /2014.


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