INDABA 2013: meet Cape Town Tourism in Durban

The tourism industry is gearing up for this year's INDABA

Cape Town Tourism is sharing a stand with the City of Cape Town at this year's INDABA. The city is being positioned as a value-for-money destination, with a focus on growing markets, new activities like golf and Responsible Tourism.

INDABA 2013 will be a celebration and showcase of South Africa’s professional, hard-working and vibrant tourism industry, and the variety of world-class tourist offerings available to suit every budget.

South African Tourism is hosting the high-quality, four-day show in Durban from 11-14 May 2013, purely aimed at stimulating hundreds of millions of rands' worth of business between the tourism trade and buyers looking to invest in the destination.

Our stand, DEC1F13, will also showcase Oude Werf HotelGreenways Hotel and Ashley’s Restaurant, the Two Oceans AquariumMile by Mile Tours, Peaks of AfricaRichard’s Supper Stage and Bistro, Lagoon Beach Hotel, and the Gold of Africa Museum.

Cape Town's Big Six attractions, the Table Mountain Cableway, the V&A Waterfront, Cape Point, the Kirstenbosch National Botanical Garden, Robben Island and Groot Constantia, also form part of the City's exhibition space. 

The City's Mayoral Committee Member for Tourism, Events and Marketing, Councillor Grant Pascoe, said: “We are happy to pursue our traditional markets, but we are going to be tapping into new growth areas. And many of these are based on our existing strengths. Arts and culture tourism, Muslim travel, youth travel and sports tourism are among the fastest-growing markets, and Cape Town is well-placed to take advantage of these.”

The City is also developing a golf strategy, and Pascoe says their partners will also be at the INDABA to ensure collaboration between golf clubs to present an attractive, packaged destination offering. 

One of the highlights will be awarding a responsible tourism project R20 000 to grow its initiative. This is part of the City of Cape Town and Cape Town Tourism growing a Responsible Tourism Tree at the Indaba. Come to our stand between on Saturday, may 11, between 16h00 and 17h00 to vote for one of four promising projects. The winner will be announced on Sunday, 12 May at the Cities at Indaba conference.

The City of Cape Town hosts the Tourism Cities at INDABA Seminar on Sunday, 12 May 2013, exploring urban tourism and the importance of sustainable energy in the urban environment and tourism landscape.

The National Geographic documentary A Tale of Two Cities – featuring authentic, people-driven perspectives on Cape Town and Durban – and Cape Town Tourism's toolkit will also be launched. 

The toolkit is an online resource – the ultimate digital box of tricks used by trade, media and visitors to uncover, showcase and sell destination Cape Town. The revised Cape Town Toolkit no longer requires login to access it, and the design allows for truly easy navigation by all.

Find out about Love Cape Town City Breaks packages, Cape Town Tourism and Thompsons Holidays winter holidays that offer diverse and highly affordable itineraries for domestic travel, from May to September 2013. Cape Town Tourism’s first-ever printed broadsheet with details of the Love Cape Town City Breaks winter deals and a central Cape Town street map will be available from the City of Cape Town stand at INDABA – or in the coming months from Cape Town Tourism Visitor Information Centres, Thompsons Holidays offices, in MANGO aircraft and at events in Cape Town.

Mariëtte du Toit-Helmbold, CEO of Cape Town Tourism, says: “With an increased focus on events and an exciting World Design Capital 2014 year ahead, Cape Town Tourism is working with our industry partners to demonstrate the diverse destination offering that is Cape Town. As a collective of tourism players we are carrying one message: a place that is a hotbed of experiences, hidden gems and adventures.”

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