INDABA 2013 in review

Cape Town Tourism and many of its members enjoyed another busy, but successful INDABA, showcasing the city's offering to the travel trade industry. The general feeling about INDABA 2013, which took place at the ICC in Durban between May 11 and 14, was that there were fewer delegates, but that those who had attended were far more engaged, resulting in greater productivity.

Table Mountain Cableway marketing manager Collette van Aswegen said: "Companies are opting to send people here to work, so the quality of the contacts we've made here has been absolutely great."

If you weren't at INDABA, but would like to see some of the insights, have a look through tweets made on the handles and hash-tags below:

#indaba2013 – the official hash-tag for this year's Indaba

@MariettedTH – Mariette du Toit-Helmbold, Cape Town Tourism CEO

@CapeTownTourism – Cape Town Tourism's official handle

@SATravelTrade – South African Tourism's travel trade handle


Cape Town Tourism used Indaba to promote this website's upgraded toolkit, which features a range of matterial to help members of the travel trade promote Cape Town and provide information about the city.

The toolkit, which provides marketing material to assist members of the travel trade in promoting Cape Town, has been upgraded. This excellent digital resource now contains even more collateral, and is even simpler to navigate.

Travel trade members can visit to download Cape Town images, itineraries, E-postcards, web banners, posters, videos, maps and more.

National Geographic

The World in Two Cities, the National Geographic Channel documentary featuring Cape Town and Durban, was officially launched during INDABA, with a screening at the Playhouse in Durban.

Cape Town Tourism played an integral part in bringing National Geographic to South Africa and the hour-long documentary, which showcases Cape Town’s natural, cultural, culinary and social offerings, will air around the world (including the United Kingdom, Germany, France, Australia and New Zealand) until mid-June.

See Cape Town Tourism's National Geographic page for more information and the schedule.

Industry insights

National Tourism Minister Marthinus van Schalkwyk reported that there were more than 13-million arrivals in 2012, and that the overall mood is "optimistic" as a result. 

Thulani Nzima, CEO of South African Tourism, said that tourism from China has trebled since 2009. Air China will be launching two flights a week to South Africa, which was exciting news for many delegates. South African Airways currently flies three times a week from Beijing to Johannesburg.

At the South African Airways breakfast on Monday morning, acting general manager of Commercial Manoj Papa said the national carrier had transported seven million people in the past year and now flies to and from 153 countries around the world. Below is a South African Tourism video, summing up the SAA breakfast.

Responsible tourism

Cities at Indaba, a seminar around responsible tourism, was held on Sunday morning and included presentations by Anton Groenewald, the City of Cape Town’s Executive Director of Tourism, Events, Marketing and Strategic Assets, as well as Nombulelo Mfeka, the City’s Tourism Director.

Members of the trade were asked to vote for Cape Town’s best responsible project, and as a result, Uthando South Africa was awarded R20 000 in cash from the City of Cape Town, as well as R15 000 in marketing support from Cape Town Tourism. Read more about this.

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