ETEYA Awards 2013: Cape Town Tourism members shine

Photo courtesy The Chavonnes Battery Museum Guided Tour by Craig Wilson

The 27 provincial finalists in the 2012/13 Emerging Tourism Entrepreneur of the Year Award (ETEYA) have been selected and are ready to take on the challenge of becoming an ETEYA winner.

These 27 finalists were selected from hundreds of entries across South Africa and represent the three best entries received from each of South Africa’s nine provinces.

A warm word of congratulations to Cape Town Tourism members Chavonnes Battery Museum and Citi Hopper who, along with fellow Cape Town tourism business Wow Cape Town Tours, were announced as the three finalists from the Western Cape.

"The team at the Chavonnes Battery Museum is very proud to have been selected," said Dale Dodgen, business executive at the Museum. "We are excited by the opportunity to present how we create jobs in cultural tourism and event management."

"Appointed by Nedbank to manage the museum and by the V&A Waterfront to conduct their Historical Walking Tour, we look forward to this competition creating more exposure for our initiative and awareness of the good work our partners do to support small business."

Nisreen Bulbulia, Managing Member at Citi Hopper, says "As a Cape Town Tourism member, we are invited to many networking events. This has allowed us to meet fellow Cape Town Tourism members, which has been very useful. With our brand being affiliated with the The Tourism Enterprise Partnership (TEP) and Cape Town Tourism, we have credibility for both local and international travellers, and in addition, they have assisted us to achieve our long-term goals. We truly appreciate the support."

The ETEYA SMME development programme has been refined for the 2012/13 edition, which sees the introduction of new criteria, broadening access to the competition and giving more emerging entrepreneurs access to business training.

Those entering ETEYA 2012/13 had to clearly articulate their plans for business growth, sustainability, innovation, job creation and meeting consumer demand. In the past, only nine provincial finalists were given comprehensive training. Now all 27 provincial finalists are being mentored by business analysts who will help them create their business strategies. These analysts have been appointed by the Tourism Enterprise Partnership (TEP).

Each candidate will be matched with a business mentor, who will undertake a comprehensive investigation of the business to identify the gaps and challenges, and then recommend improvements for the business’s growth and sustainability.

As part of the mentorship programme, the provincial finalists will be coached for their presentations to the judging panel in May 2013. The judges will select nine provincial finalists, who will be announced at the TEP SMME workshop taking place at the ICC Durban on May 10, 2013, the day before the official opening of INDABA 2013.

The rewards for being selected as one of the 27 provincial finalists are numerous: South African Tourism will profile and publicise the provincial finalists’ businesses, thereby assisting in bringing them into the mainstream tourism economy.

Shaheed Ebrahim, owner of Escape to the Cape and the 2012 winner of ETEYA, says of his experience: “This award not only raises my platform as a business, but also paves the way for other opportunities, which will help me to continue to offer a quality and innovative service.
“The media exposure has been great, which will hopefully translate into sales.”

The national ETEYA winner will be announced in September 2013 and will walk away with R100 000 in prize money; the first runner-up receives R75 000 and the second runner-up R50 000. According to competition rules, all prize money must be invested in the business.

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