Cape Town Tourism leading the way in the online arena
In 2009 Cape Town Tourism effectively moved into the .travel online space (www.capetown.travel) and began expanding onto social media and networking platforms. Nearly two years later, Cape Town Tourism’s strong online presence and leadership in the e-marketing discipline has been confirmed with a listing as the world’s thirteenth Most Influential Tourist Board and DMO (destination marketing organization) online by Influencers in Travel.
Cape Town Tourism is the only tourism board in Africa featured on the ranking, which was developed using Klout’s API, the standard for online and internet influence. Klout Score represents how successful a user is at engaging their audience and the impact their online communication has on people. Cape Town Tourism’s Klout’s score is just under 62, topping DMOs and campaigns such as “Only in San Francisco” and “My Vancouver”.
Visit the Influencers in Travel website for the full list of online influencers.
In this burgeoning digital sphere, Cape Town Tourism makes use of the following tools when communicating and interacting with travellers:
- Dedicated and tailor-made visitor, business, industry and media websites and newsletters, all accessible through www.capetown.travel, which also redirects to a mobi site should you log on from a mobile phone
- Regular and interesting blog posts
- The ‘I ♥ Cape Town’ Facebook fan page with over 228 000 fans
- @CapeTownTourism on Twitter with 5 885 followers
- A Cape Town Tourism YouTube channel
- Beenthere.tv; and
- Cape Town. Live it. Love it. on Flickr.
We recognise the power of the web and social media in particular to communicate in a relevant, personalised and instant way with a diverse audience. Cape Town Tourism is committed to being a leading voice in e-marketing and social media for our tourism industry, and we will continue to play a proactive role in this regard. It is vital that the tourism industry keeps up to date with new internet trends and understands how consumer behaviour is changing in the online space.
Cape Town Tourism is set to co-host the fourth annual E-Tourism Africa Summit at the Cape Town International Convention Centre, on September 15 and 16, 2011. It is the second year running that Cape Town is hosting the event. The summit will be a great opportunity for tourism businesses, especially small to medium enterprises looking for ways to compete with larger and internationally based businesses, to hear from global online experts such as Trip Advisor and Expedia.
Furthermore, it is a great platform to share and learn from social media success stories in tourism – both locally and globally.
Tourism businesses are encouraged to attend the E-Tourism Africa Summit. All delegates attending will receive the online tourism textbook, E-Tourism Frontier’s Guide to Online Tourism – the South African Edition, sponsored by South African Tourism. Registration is open now on www.e-tourismfrontiers.com or contact Cape Town Tourism for more information on +27 (0)21 487 6800.