Cape Town Tourism appoints new executive marketing manager

Cape Town Tourism has appointed Velma Corcoran as Executive Marketing Manager, effective September 1, 2011.

Corcoran’s focus will be on the implementation of Cape Town Tourism’s marketing activities, as directed by Cape Town Tourism’s board and CEO. Her qualifications and extensive marketing and brand management experience include:

  • Strategic brand planning for companies like Pick n Pay, SAB, J&J, Ackermans, Unilever, Old Mutual, Discovery and Metropolitan.
  • Start-up of the Cape Town office of OIL (a brand strategy and research consultancy within the Lowe Bull group) in 2008. Within two years OIL Cape Town had outgrown its Johannesburg counterpart in size and is the most profitable company within the Lowe Bull Group.
  • Working extensively in South Africa and the UK as an advertising account director and later as a brand strategist.

“Armed with this experience, we believe that Velma brings a specialist branding and communications expertise to our team at a time when we are committing to a strategy based on a strong urban brand positioning to grow demand for Cape Town locally and globally. The tourism market is facing considerable challenges at the moment, and competitive and commercial experience was a prerequisite for this position,” says Mariette du Toit-Helmbold, CEO of Cape Town Tourism. “She will complement the rest of the team, which has extensive tourism experience.”

Cape Town Tourism also recently appointed an e-marketing manager, Kaanita Coleman, to head up the organisation’s e-marketing activities, a key focus as part of its drive to remain future fit.

To support the CEO and marketing team in the development and implementation of Cape Town Tourism’s marketing plan and campaigns for the year ahead, Cape Town Tourism has partnered with Strategetic Brand Consultants and Ogilvy advertising agency respectively. They will work with Cape Town Tourism on the development and implementation of a comprehensive and multidisciplinary marketing and brand campaign that will be launched locally at Cape Town Tourism’s annual general meeting on October 17, and globally in November at the World Travel Market in London.

The campaign forms part of a long-term plan to help grow the demand for Cape Town as a visitor destination, building upon Cape Town’s strong leisure tourism offering but balanced with the city’s strong urban and business offering, which will align with the work of the Economic Development Agency and a more comprehensive economic strategy for the region.

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