Cape Town Tourism AGM held at CTICC

The Cape Town Tourism Annual General Meeting was held at the Cape Town International Convention Centre this afternoon. The event was hosted by former Miss South Africa and popular television personality, Jo-Ann Strauss, who spoke comfortably in English, Afrikaans and isiXhosa.

Around 200 members attended the event, which combined a review of 2010, the election of five board members and talks by several guest speakers. A six-minute DVD, encompassing the successes of Cape Town Tourism during the last year and in particular during the 2010 FIFA World Cup ™, was screened and met with rapturous applause.

The elected board members are Pierre du Plessis, Susanne Faussner-Ringer, Sarah Struys, Bulelwa Makalima-Ngewana and Claus Tworeck.

Cape Town Tourism received high praise from City of Cape Town Mayoral Committee Member for Economic Development and Tourism Alderman Felicity Purchase, who believes Cape Town is fast becoming a creative and business hub. She congratulated Cape Town Tourism CEO Mariëtte du Toit-Helmbold for what she and her team have achieved in 2010. She concluded by saying: “We want you to continue to be our destination marketing organisation.”

Cape Town Tourism Chairman Ian Bartes said Cape Town Tourism’s goal is to double the economic value of tourism in the city by 2020. In reference to the stigma around Cape Town’s poor winter season, Bartes pointed out that in June 2010, Cape Town International Airport welcomed more visitors than any previous month because of the 2010 FIFA World Cup™. He believed that more big events during winter months would help even out Cape Town’s seasonal visitor trends.

Claes Bjerkne, a destination marketing expert from Gothenburg in Sweden, delivered a speech about the importance of cities in creating global awareness about a destination. He posted slides of famous cities like London, Paris, San Francisco and Edinburgh, asking audience members if they knew which region or province these cities were in. There was little or no response to each slide.

Du Toit-Helmbold said the 2010 FIFA World Cup™ was a turning point for international perceptions of Africa. She stressed the need to convert all the positive coverage from the event into tangible results.

She also pointed out that the citizens of Cape Town were just as important as the visitors. “Cities that are great to live in are also great to visit,” she said.

See photos from the event.

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