Cape Town Tourism announces appointment of new CEO

Cape Town Tourism Board Chairperson Sabine Lehmann. Photo courtesy of Table Mountain Aerial Cableway

Dear Tourism Friends and Colleagues,

After an extensive and competitive recruitment process, the new CEO of Cape Town Tourism has been announced as Enver Duminy.

The appointment was announced at the City of Cape Town’s Tourism, Events and Marketing Portfolio Committee meeting and will take effect on 1 August 2013.

Enver has held the title of Tourism Services Executive Manager at Cape Town Tourism for almost four years and has played an active role in crafting Cape Town Tourism’s new three-year business plan. He has built firm relationships at different levels within the tourism industry, a background that will inform his new role and enable him to ensure that the organisation continues to add value to the industry.

Enver brings a great mix of leadership, operational experience and passion for customer care. Outgoing CEO Mariette du Toit-Helmbold leaves Cape Town Tourism in a very good place, with a strong executive management team that is familiar with Enver, and will no doubt find this useful in the transition of leadership. The Board is excited about the next era for Cape Town Tourism and looks forward to building on the solid foundation and momentum achieved by the organisation in the last few years.

Enver commented on his appointment: “It’s an honour to accept the post of CEO with humility and appreciation of the service it will be to the tourism industry of Cape Town. Cape Town Tourism is an agile, innovative and passionate organisation and we will continue to uphold these values as I take the helm. As incumbent, I plan to focus my first 100 days on setting the roadmap with the Cape Town Tourism team as to how we will deliver our agreed strategic objectives and tactical plans. My predecessor, Mariette, has been a source of great inspiration and expertise and I wish her well in her future endeavours.”

Grant Pascoe, Executive Mayoral Committee Member for Tourism, Events and Marketing, confirmed that Duminy’s appointment was well received by the City of Cape Town and that he looked forward to working with him: “Tourism is a challenging yet dynamic industry that is a significant contributor to the economy. We are sure that Enver’s pragmatic approach and partnership-orientated style will be great assets to the industry as it weathers challenges and victories in the years to come.” 

Mariette Du Toit-Helmbold will be launching her own destination and tourism marketing agency after her exit on 31 July 2013. Read the full media release here.

Regards, Sabine Lehmann
Cape Town Tourism Board Chairperson

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