Cape Town Tourism AGM 2013
The Cape Town Tourism AGM took place at the Tsogo Sun Cape Sun hotel on Thursday 10 October, 2013 with the fitting theme of ‘New Horizons’. The AGM is a key event in the Cape Town Tourism calendar and was well-attended by delegates from the City of Cape Town, members and staff of Cape Town Tourism, service providers and media.
Executive Mayor of Cape Town, Patricia de Lille, delivered the opening address and said that Cape Town’s tourism figures are relatively healthy, but that the industry needs to keep being innovative. "You can only maintain market strength by constantly having a sense of renewal and staying ahead of the curve," said De Lille.
The Chairperson’s report was given by Sabine Lehmann, highlighting that the industry needs to collaborate more in future. “Only through unity of purpose and a common message can we become a stronger, more determined player in the global tourism game.”
Looking back at the financial year, Deputy Chairperson Susanne Faussner-Ringer, singled out two major highlights: the first being that Cape Town Tourism managed to operate without any staff retrenchments and the second that the organisation showed continued improvement in its liquidity.
Other successes over the last year included a string of accolades and awards for Cape Town as a destination and the e-marketing campaign of Cape Town Tourism - Send Your Facebook Profile to Cape Town. The social media campaign was honoured with a Smitty Award, Cannes Golden Lion and a Gold Loerie Award. Cape Town Tourism’s #lovecapetown campaign was also used as a case study for Best Practice in Travel Blogging, at World Travel Market 2012, in London.
The newly appointed CEO, Enver Duminy shared that he was reaching the end of his first 100 Days; a period of listening in which the he has heard from members and stakeholders about the challenges and aspirations of the tourism sector.
Executive Director for Tourism, Events and Marketing at the City of Cape Town, Anton Groenewald, also called for a more collaborative approach and proposed that the tourism industry meets to strategise about the destination; a suggestion well received by members present at the event.
Keynote speaker, Doug Lansky provided comic relief and valuable insights in his interesting presentation, with findings from his many years in the tourism industry. Lansky, a travel writer and tourism thought leader has been travelling for over 20 years, across 120 countries. Lansky’s impressive resume includes the publishing of ten books, including two for Lonely Planet and three for Rough Guides, a travel column in over 40 newspapers, hosting a show on the Travel Channel and many more. Lansky touched on what has worked for the tourism industry online and offline in the past, what hasn’t worked and what the industry should be doing in the next year. The hilarious presentation included examples of embarrassing destination slogans, misleading marketing and quick-fixes to create a better offering.
A new Board was voted in and Cape Town Tourism is happy to announce the following new Board Members: Chantelle Cole (Executive Manager of Strategic Marketing at the V&A Waterfront), Linda Pampallis (CEO of Thompsons Africa) and John van Rooyen (Regional Director of Tsogo Sun). Cape Town Tourism wishes to thank outgoing Board Members Susanne Faussner- Ringer and Pierre du Plessis for their hard work and dedication in the past and wish them well for the future.
Looking forward, there was a unanimous feeling of excitement for the year ahead, with a strong Board, new CEO and an impressive list of events to be hosted in the city, not least of these, World Design Capital 2014.
Cape Town Tourism would like to give a huge “thank you” to all the who made this year’s AGM possible and successful. A special word of thanks to our hosts for the evening, Tsogo Sun, whose hospitality was particularly crucial to the success of the event.
Should you wish to download the digital annual report, please click here.