2009 Cape Town Tourism AGM

The 2009 Cape Town Tourism AGM was held last night at the Cape Town International Convention Centre. The audience dressed to the theme “Live it, Love it, Louder” and blew their complimentary vuvuzelas.

Cape Town Tourism CEO, Mariette du Toit-Helmbold shared the organisation’s vision of positioning Cape Town as Africa’s leading city and one of the top ten world cities to visit, live, work, study and invest. The vision is underlined by the bold target of doubling the value of tourism in Cape Town by 2020. “The tourism industry is well positioned to lead change and turn challenges into opportunities. It is not bail-outs that are needed. We need government to take tourism seriously as a driver of economic development.”

In the short term – over the next nine months – Cape Town Tourism’s attention will be focused on the practicalities of hosting a successful 2010 FIFA World Cup, inspiring citizens to be great hosts to the world. This is one of four strategic priorities for the organisation. The others being the realisation of a long-term tourism marketing legacy from the 2010 FIFA World Cup; the stimulation of a 365-day yield on tourism (by generating more event and business tourism) and Cape Town at Large, which promotes tourism across the greater Cape Town area and beyond.

Keynote speaker Pere Duran, Director General of Barcelona Tourism, outlined Barcelona’s transformation into a leading European destination after the 1992 Summer Olympic Games, illustrating the powerful role major events can play in a City’s economic growth, sustainability and brand building.

FNB Provincial Chairperson, Stephan Claassen, outlined the bank’s commitment to the tourism industry ahead of the 2010 FIFA World Cup. FNB is one of Cape Town Tourism’s commercial business partners.

The Chairman’s Report was given by Ian Bartes and the Financial Report was given by the Claus Tworeck.

Guy Lundy, Chief Executive Officer, Accelerate Cape Town; Rashid Toefy, Chief Executive Officer, Cape Town International Convention Centre and Ian Bartes, Manager of Service Standards and Quality Assurance, Airports Company South Africa, Cape Town, were elected by the members of Cape Town Tourism to serve on the Board of Cape Town Tourism for the next three years. The Board of Cape Town Tourism comprises 13 members primarily from the private sector with representatives from the City of Cape Town and Cape Town Routes Unlimited.

In the interest of environmental sustainability, Cape Town Tourism’s 2009 Annual Report will not be printed unless requested. Should you wish to receive a printed copy, please contact Nicole Moody at nicole@capetown.travel.

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