Industry Blog – Tourism Services Update
Being Tourism Month, September is a really busy time in the marketing team. We are currently running a Snap, Share & Win competition encouraging all Capetonians to be tourist in their own city, by taking a picture at one of the four New7Wonder yellow frames and sharing it on social media with the hash tag #lovecapetown.Read more
Over the next month the team is focused on finalizing all their operational plans and KPA’s by early August. Planning is also well underway for our tourism month campaign in September and in addition the team is attending ABAV (Tourism Fair of the Americas) in Brazil which takes place at the end of September.Read more
The past quarter has been particularly busy with a number of marketing activities and projects rolling out between April and June. Some of the highlights include: the launch of our mobile visitor information vehicle Thando, exhibiting at both WTM Africa and Indaba, as well as attending the SAT Roadshow in China.Read more
Marketing highlights for the past quarter included our very 1st trade representation sent to one of our key source markets, India, and representing Cape Town successfully at ITB. In addition we have hosted a number of high quality media from The Guardian; The Telegraph; The Huffington Post; Conde Nast Traveler; Sawubona and Monocle amongst others. Our media ROI for the quarter was close to R5m, a 40% increase on what we achieved in the same quarter last year.Read more
The highlight of the month was two of our team members representing Cape Town at the South African Tourism India Road Show held from 20 – 23 January. Visiting four cities over four days, CTT presented to over 1,000 Indian travel trade members – signalling CTT’s first phase of planned activity to target the emerging markets.Read more
During December the marketing team’s focus is mainly on in-market visitor support. Our summer communications highlighted key messages of WDC 2014, Responsible Tourism, safety, value and events with the central theme for December being shopping and festivities.Read more
Indaba - one of the largest tourism marketing events on the African calendar - is taking place at the Albert Luthuli Convention Centre (ICC) in Durban for three days from 10-12 May 2014.
This trade event attracts over 13,000 delegates from travel and tourism related industries presenting an opportunity to showcase Cape Town’s tourism offering and to promote year-round business with local and international trade.
Cape Town Tourism has secured prime space on the Wesgro stand in the DEC Hall and we are offering our members two key opportunities to join us on this excellent platform.