Cape Town Tourism - Table Mountain

Industry Blog – The Vibe from Abroad

The Vibe from Abroad – Travelling to South Africa is just too complex

If I’m an England fan, and I don’t already have a ticket, there’s slim chance I’ll travel to the World Cup now.

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The Vibe from Abroad – Spot the obvious mistakes

Here is a test for you; see how many mistakes there are in this report which went out on the BBC last Saturday, February 27, 2010,  during the morning news:

The reporter began his World Cup journey from Heathrow, London, complete with enormous suitcase, football and vuvuzela tucked under his arm. His mission; to report on what sort of journey a football fan can expect while in South Africa.

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The Vibe from Abroad: The UK is not too popular right now

I am not talking about in South Africa, but in Canada, where the 2010 Winter Olympics is taking place.

I don’t even think it’s a case of sour grapes. Britain’s medal hopes for the winter games are never going to be that high; we have the wrong kind of snow to train in.

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The Vibe from Abroad: England is distracted

For a change, it’s been quiet on the news front; the usual fare of pending World Cup horrors has taken a back seat – and the less said about the recent BBC One crime drama, Silent Witness, set in Cape Town, the better.

There was one media highlight this week however; the breakfast programme for the ITV network, GMTV, was reporting from Cape Town and Rustenberg.  Cape Town looked fabulous, and the weather behaved, apart from one day when it rained and the viewers were asked to imagine what Table Mountain looked like. I had to giggle as GMTV managed to unearth a group of British ex-pats, who seemed only too pleased to be out in the pouring rain, for the cameras. They must have been feeling homesick!

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The Vibe from Abroad: Trains, planes and automobiles

A Happy New Year from the frozen north, as we enter a third week of sub-zero temperatures in what is being proudly hailed as the coldest winter in 30 years. On a personal level, I really don’t mind as this is “proper” winter weather, not the grey damp that this season usually brings.

On a professional level, travel, and just how awful it can be when things don’t go according to plan, has been on my mind. This festive season Santa could have brought you an extended holiday on far-off shores as a result of your travel company going into administration; an overnight stay on the M20 motorway, or having to buy a duplicate set of plane tickets.

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The Vibe from Abroad: Greed comes back to bite you

A weekend of wonderful destination press coverage for South Africa and Cape Town followed the World Cup Final Draw. There were full-colour pictures of Cape Town and Table Mountain and I thought the coverage very balanced and fair, including those issues we would all rather not have to deal with: crime, availability, cost and negative perceptions.

Which brings me to my latest update from these frozen shores. “Accommodation establishments cash in on the Cup” is a headline from a UK national newspaper published this weekend just past.

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The vibe from abroad: Reporting the 2010 FIFA World Cup

As preparations for the 2010 FIFA World Cup Final Draw in Cape Town on Friday are finalised, I can hear the pencils being sharpened as journalists prepare to file their reports.

There is just so much to criticise – the noise from the vuvuzelas, the potential of having an iPod nicked, stubbing one’s toe on the hire-car door, having one’s lunch snatched by a baboon or, horror of horrors, the broadband connection in the hotel fails…

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The vibe from abroad

Mary Tebje, UK Trade and Press Representative for Cape Town Tourism, gives us an international perspective and some marketing tips.

A week ago, I was not planning to write a blog. My head was filled with World Travel Market (WTM) and the work that lay ahead. Little did I know that another of Cape Town Tourism’s media partners would also be on the exhibition stand that day. Before I realised it, Tara Turkington of Flow Communications www.flowsa.com had persuaded me that the tourism industry in Cape Town would really appreciate a candid view of how the UK market is performing, as well as the view from the UK on Cape Town, South Africa and of course the World Cup.

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