Industry Blog – Talking Tourism with Mariette

ITB 2011 part two: Key trends and learnings for Cape Town

Social media and new technology have once again taken centre stage, this time at the world’s largest trade show, ITB Berlin, between March 7 and 11, 2011.

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ITB 2011 part one: Lessons for Cape Town

ITB Berlin is the world’s leading travel trade show, with some 100 000 trade visitors and more than 60 000 members of the public set to visit between March 9 and 13, 2011. This year there is also a record number of participating exhibitors – 188 countries and a total of 11 163 exhibiting companies and organisations. The media, trade and travelling public are spoiled for choice. Running parallel to the trade fair is the ITB Berlin Convention, the largest travel industry event of its kind in the world, from March 9 to 11, 2011.


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