Industry Blog – Marketing Update
May 2011 gave rise to a number of interesting developments set to influence the future of tourism. President Jacob Zuma signed the Global Leaders for Tourism campaign – the first African head of state to do so – which is a joint initiative to boost international tourism between the United Nations World Tourism Organisation and the World Travel & Tourism Council.
Following on from the success of the World Cup, Cape Town’s tourism authority and key city stakeholders are committed to moving swiftly towards a single-minded destination identity that positions Cape Town as a leading global competitor for businesses, investors, visitors, students and entrepreneurs.Read more
The dates are set for the 2011 Responsible Tourism Week. This unconventional, online “unconference” begins next week, on Valentine’s Day (February 14), and continues until February 18, 2011.Read more
During December 2010, Cape Town Tourism focused on showcasing Cape Town summer at its very best. We gave our website design a summery makeover to coincide with the Love Summer! Love Cape Town! campaign by adding a background image and new header images – highlighting summer landscapes and activities – to each section of the site.Read more