Cape Town Tourism - Table Mountain

Industry Blog – Marketing Update

Tourism’s road towards Vision 2020

May 2011 gave rise to a number of interesting developments set to influence the future of tourism. President Jacob Zuma signed the Global Leaders for Tourism campaign – the first African head of state to do so – which is a joint initiative to boost international tourism between the United Nations World Tourism Organisation and the World Travel & Tourism Council.  

 

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Marketing update

To date, Cape Town has been many things to many people, perhaps led by the fact that it offers so much. Our rich offering and diversity are our greatest assets as much as they are also our Achilles’ heel.

 

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Cape Town journeys towards a city brand

Following on from the success of the World Cup, Cape Town’s tourism authority and key city stakeholders are committed to moving swiftly towards a single-minded destination identity that positions Cape Town as a leading global competitor for businesses, investors, visitors, students and entrepreneurs.

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Help Cape Town fall in love with responsible tourism!

The dates are set for the 2011 Responsible Tourism Week. This unconventional, online “unconference” begins next week, on Valentine’s Day (February 14), and continues until February 18, 2011.

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Marketing update

During December 2010, Cape Town Tourism focused on showcasing Cape Town summer at its very best. We gave our website design a summery makeover to coincide with the Love Summer! Love Cape Town! campaign by adding a background image and new header images – highlighting summer landscapes and activities – to each section of the site.

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Marketing update: November 2010

Cape Town Tourism’s I ♥ Cape Town Facebook fan page continues to set the standard for the use of social media for city marketing in South Africa. The fan page had over 150 400 fans on November 1, 2010.

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Marketing update

This is a summary of the key marketing highlights for the month of October.

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Marketing update

Cape Town Tourism continues to focus marketing efforts on leveraging the World Cup in terms of trade, media, visitor and citizen engagement.

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