Industry Blog – Marketing Update

MONTHLY UPDATE OCTOBER 2013

October was significant for the marketing team with some major projects rolling out during the month. The successful hosting of the AGM was an important event in the calendar and was complimented by the launch of the Cape Town Official Visitors Guide 2014.

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MONTHLY UPDATE SEPTEMBER 2013

Our September 2013 Tourism and Marketing Services Update

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Monthly Updates - August 2013

Our August 2013 Tourism and Marketing Services Update

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Marketing services update – May 2013

The highlights of the month were the Cape Town Tourism team winning an international SMITTY Award (Travel & Leisure) for the best use of social media in the Global category, and Ogily & Mather winning a Cannes Lions Gold Award in the Branded Content Category – both for our “Send your Facebook profile to Cape Town” campaign, which we are immensely proud of.

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Marketing Services Update – February 2013

The month of February saw the team very busy with planning for the next fiscal, as a three-year business plan needed to be submitted to the City.

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Marketing Services Update – January 2013

January 2013 was the best month that we have ever experienced in terms of website traffic with almost 100 000 unique visitors to our website. The only previous month where we have achieved higher traffic was June 2010. This is a result of a more focused content strategy which involves updating content more regularly across all our platforms.

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Marketing Services Update – December 2012

Tourism activities: The highlight of the quarter was the Send your Facebook Profile to Cape Town campaign, which launched at the beginning of October and ran until the end of December. The winner will be announced mid-January. Through the campaign almost 8 000 people travelled virtually to Cape Town for five days.

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Marketing services update

April saw the first month where arrivals to Cape Town are starting to decrease in the light of winter season. A winter accommodation survey undertaken by Cape Town Tourism for April and May 2012 does show welcome growth but it also serves as a stark reminder of the challenge of seasonality.

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Marketing services update – May 2012

May saw the launch of our winter campaign “Discover why Cape Town warms up in Winter” which, amongst others, included radio adverts on 5fm and print adverts in the Sunday Times newspaper.

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Tourism insights: inclusive pricing

On a recent trip to Cape Town to spend a week exploring the Unexpected Cape Town, as a guest of Cape Town Tourism (CTT), Mary Tebje spent time with a number of suppliers, experiencing their products and services before delivering a presentation to CTT members on how value and exceptional service are key for business growth.

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