Industry Blog – Marketing Update

Marketing Services Update – February 2013

The month of February saw the team very busy with planning for the next fiscal, as a three-year business plan needed to be submitted to the City.

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Marketing Services Update – January 2013

January 2013 was the best month that we have ever experienced in terms of website traffic with almost 100 000 unique visitors to our website. The only previous month where we have achieved higher traffic was June 2010. This is a result of a more focused content strategy which involves updating content more regularly across all our platforms.

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Marketing Services Update – December 2012

Tourism activities: The highlight of the quarter was the Send your Facebook Profile to Cape Town campaign, which launched at the beginning of October and ran until the end of December. The winner will be announced mid-January. Through the campaign almost 8 000 people travelled virtually to Cape Town for five days.

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Marketing services update

April saw the first month where arrivals to Cape Town are starting to decrease in the light of winter season. A winter accommodation survey undertaken by Cape Town Tourism for April and May 2012 does show welcome growth but it also serves as a stark reminder of the challenge of seasonality.

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Marketing services update – May 2012

May saw the launch of our winter campaign “Discover why Cape Town warms up in Winter” which, amongst others, included radio adverts on 5fm and print adverts in the Sunday Times newspaper.

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Tourism insights: inclusive pricing

On a recent trip to Cape Town to spend a week exploring the Unexpected Cape Town, as a guest of Cape Town Tourism (CTT), Mary Tebje spent time with a number of suppliers, experiencing their products and services before delivering a presentation to CTT members on how value and exceptional service are key for business growth.

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Cape Town at Indaba 2012

Cape Town was well represented at Indaba 2012 in Durban from May 12 to 15, 2012.

Exhibitors on the Western Cape Pavilion included Cape Town Tourism members Table Mountain Cableway, Cape Point Partnership, V&A Waterfront, City Sightseeing Bus Tours, Cape Info Africa, Cape By Design Tours, The Westin, Four Rosmead, HGTS Tours, Lagoon Beach Hotel, Sun Tours, Waterfront Boat Company and White Shark Projects.

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Marketing services update – April 2012

The last quarter has been very positive. We reported the best summer season in 10 years, and there has been a lot of momentum and progress regarding marketing activities.

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Cape Town Tourism hosts marketing campaign update session

Cape Town Tourism hosted a marketing campaign update at The Fugard Theatre on Thursday April 12, 2012 for our members and stakeholders. The aim was to share the progress that we have made in the past six months and the programmes planned for the next six months.

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Marketing services update February 2012

The end of 2011 was a very busy time for Cape Town Tourism marketing. We introduced our new campaign, “You don’t need a holiday, you need Cape Town,” locally at the AGM, and then internationally at WTM, and have been working on the subsequent roll-out thereof.

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