Industry Blog – Marketing Update
Tourism activities: The highlight of the quarter was the Send your Facebook Profile to Cape Town campaign, which launched at the beginning of October and ran until the end of December. The winner will be announced mid-January. Through the campaign almost 8 000 people travelled virtually to Cape Town for five days.Read more
April saw the first month where arrivals to Cape Town are starting to decrease in the light of winter season. A winter accommodation survey undertaken by Cape Town Tourism for April and May 2012 does show welcome growth but it also serves as a stark reminder of the challenge of seasonality.Read more
On a recent trip to Cape Town to spend a week exploring the Unexpected Cape Town, as a guest of Cape Town Tourism (CTT), Mary Tebje spent time with a number of suppliers, experiencing their products and services before delivering a presentation to CTT members on how value and exceptional service are key for business growth.Read more
Cape Town was well represented at Indaba 2012 in Durban from May 12 to 15, 2012.
Exhibitors on the Western Cape Pavilion included Cape Town Tourism members Table Mountain Cableway, Cape Point Partnership, V&A Waterfront, City Sightseeing Bus Tours, Cape Info Africa, Cape By Design Tours, The Westin, Four Rosmead, HGTS Tours, Lagoon Beach Hotel, Sun Tours, Waterfront Boat Company and White Shark Projects.Read more
Cape Town Tourism hosted a marketing campaign update at The Fugard Theatre on Thursday April 12, 2012 for our members and stakeholders. The aim was to share the progress that we have made in the past six months and the programmes planned for the next six months.Read more
The end of 2011 was a very busy time for Cape Town Tourism marketing. We introduced our new campaign, “You don’t need a holiday, you need Cape Town,” locally at the AGM, and then internationally at WTM, and have been working on the subsequent roll-out thereof.Read more
The IDA Congress (October 24 to 27) is abuzz with the theme, Design at the Edges, deliberating the linkages between different design disciplines – specifically communication and urban and industrial design – and asking questions about connections between designers and non-designers.
Design is recognised as the global economic and social force to watch – the creative industry of the 21st century. In cities across the world, creative industries and knowledge economies are proven to expand employment and nation development, stimulating urban regeneration and quality of life – making cities better places to visit, work, study, live and invest in. Designing Cape Town to be a more liveable city is central to Cape Town’s World Design Capital bid theme of Live Design, Transform Life.Read more
May 2011 gave rise to a number of interesting developments set to influence the future of tourism. President Jacob Zuma signed the Global Leaders for Tourism campaign – the first African head of state to do so – which is a joint initiative to boost international tourism between the United Nations World Tourism Organisation and the World Travel & Tourism Council.