Industry Blog – Marketing Update
The highlights of the month were the Cape Town Tourism team winning an international SMITTY Award (Travel & Leisure) for the best use of social media in the Global category, and Ogily & Mather winning a Cannes Lions Gold Award in the Branded Content Category – both for our “Send your Facebook profile to Cape Town” campaign, which we are immensely proud of.Read more
January 2013 was the best month that we have ever experienced in terms of website traffic with almost 100 000 unique visitors to our website. The only previous month where we have achieved higher traffic was June 2010. This is a result of a more focused content strategy which involves updating content more regularly across all our platforms.Read more
Tourism activities: The highlight of the quarter was the Send your Facebook Profile to Cape Town campaign, which launched at the beginning of October and ran until the end of December. The winner will be announced mid-January. Through the campaign almost 8 000 people travelled virtually to Cape Town for five days.Read more
April saw the first month where arrivals to Cape Town are starting to decrease in the light of winter season. A winter accommodation survey undertaken by Cape Town Tourism for April and May 2012 does show welcome growth but it also serves as a stark reminder of the challenge of seasonality.Read more
On a recent trip to Cape Town to spend a week exploring the Unexpected Cape Town, as a guest of Cape Town Tourism (CTT), Mary Tebje spent time with a number of suppliers, experiencing their products and services before delivering a presentation to CTT members on how value and exceptional service are key for business growth.Read more
Cape Town was well represented at Indaba 2012 in Durban from May 12 to 15, 2012.
Exhibitors on the Western Cape Pavilion included Cape Town Tourism members Table Mountain Cableway, Cape Point Partnership, V&A Waterfront, City Sightseeing Bus Tours, Cape Info Africa, Cape By Design Tours, The Westin, Four Rosmead, HGTS Tours, Lagoon Beach Hotel, Sun Tours, Waterfront Boat Company and White Shark Projects.Read more