Industry Blog – Marketing Update
There is little doubt that mobile technology is revolutionising the tourism space. At a recent discussion hosted by The Digitial Tourism Think Tank at WTM Africa 2014, Cape Town Tourism’s Executive for Marketing Velma Corcoran shared some interesting thoughts on this trend and how relevant this is for Africa.Read more
Many top Travel Trade events will be taking place during the first part of the year, with four shows happening in Cape Town. Whilst planning 2014, take these events into account, as it could be valuable to attend or exhibit and follow the updates online to keep abreast of trends in the market.Read more
During December the marketing team’s focus is mainly on in-market visitor support. Our summer communications highlighted key messages of WDC 2014, Responsible Tourism, safety, value and events with the central theme for December being shopping and festivities.Read more
Indaba - one of the largest tourism marketing events on the African calendar - is taking place at the Albert Luthuli Convention Centre (ICC) in Durban for three days from 10-12 May 2014.
This trade event attracts over 13,000 delegates from travel and tourism related industries presenting an opportunity to showcase Cape Town’s tourism offering and to promote year-round business with local and international trade.
Cape Town Tourism has secured prime space on the Wesgro stand in the DEC Hall and we are offering our members two key opportunities to join us on this excellent platform.
The highlights of the month were the Cape Town Tourism team winning an international SMITTY Award (Travel & Leisure) for the best use of social media in the Global category, and Ogily & Mather winning a Cannes Lions Gold Award in the Branded Content Category – both for our “Send your Facebook profile to Cape Town” campaign, which we are immensely proud of.Read more