Industry Blog – Marketing Update

2014 Travel Trade Events in SA

Many top Travel Trade events will be taking place during the first part of the year, with four shows happening in Cape Town. Whilst planning 2014, take these events into account, as it could be valuable to attend or exhibit and follow the updates online to keep abreast of trends in the market.

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Services Update – December 2013

During December the marketing team’s focus is mainly on in-market visitor support. Our summer communications highlighted key messages of WDC 2014, Responsible Tourism, safety, value and events with the central theme for December being shopping and festivities.

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Indaba 2014: Prospectus

Indaba - one of the largest tourism marketing events on the African calendar - is taking place at the Albert Luthuli Convention Centre (ICC) in Durban for three days from 10-12 May 2014. 
This trade event attracts over 13,000 delegates from travel and tourism related industries presenting an opportunity to showcase Cape Town’s tourism offering and to promote year-round business with local and international trade.
Cape Town Tourism has secured prime space on the Wesgro stand in the DEC Hall and we are offering our members two key opportunities to join us on this excellent platform.

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November announced the start of the peak Summer period, with the Marketing Team is gearing up to create awareness around all the events and attractions that make Cape Town such a great summer destination – especially with the focus on WDC 2014.

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October was significant for the marketing team with some major projects rolling out during the month. The successful hosting of the AGM was an important event in the calendar and was complimented by the launch of the Cape Town Official Visitors Guide 2014.

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Our September 2013 Tourism and Marketing Services Update

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Monthly Updates - August 2013

Our August 2013 Tourism and Marketing Services Update

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Marketing services update – May 2013

The highlights of the month were the Cape Town Tourism team winning an international SMITTY Award (Travel & Leisure) for the best use of social media in the Global category, and Ogily & Mather winning a Cannes Lions Gold Award in the Branded Content Category – both for our “Send your Facebook profile to Cape Town” campaign, which we are immensely proud of.

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Marketing Services Update – February 2013

The month of February saw the team very busy with planning for the next fiscal, as a three-year business plan needed to be submitted to the City.

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Marketing Services Update – January 2013

January 2013 was the best month that we have ever experienced in terms of website traffic with almost 100 000 unique visitors to our website. The only previous month where we have achieved higher traffic was June 2010. This is a result of a more focused content strategy which involves updating content more regularly across all our platforms.

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