Industry Blog – General
As part of a joint research project, the City of Cape Town, Backpacking South Africa and the South African Youth Travel Confederation have produced a document that delves into who the average backpacker is, how they get around and how to shape an action plan that will promote, facilitate and develop this growing niche market.Read more
Cape Town Tourism hosted a leadership breakfast for 30 industry members and stakeholders on Friday, October 8, 2010 at the Coral International Hotel. The meeting was facilitated by destination marketing expert Claes Bjerkne and Cape Town Tourism CEO Mariëtte du Toit-Helmbold, and followed on the successful Annual General Meeting (AGM) held the day before at Cape Town International Convention Centre.Read more
On Thursday, October 8, Cape Town’s executive mayor, Alderman Dan Plato, launched the “Winter in Cape Town” exhibition in Singapore. Plato and a delegation of local councillors and officials are currently travelling across Singapore and China on an information-sharing mission, which includes investigating water policies and trade exchange. Their mission in Singapore is also to promote Cape Town as a premier tourist destination during off-peak winter months.
As part of our 2010 winter educational programme, Cape Town Tourism sent six team members to tour the Garden Route region over four days. Our aim was twofold, both to update our understanding and experience of some of the sites we recommend to visitors, and to give staff some time together, in which they might build better relationships.Read more
“The real work around doubling the economic impact of tourism in Cape Town by 2020 begins now,” says Cape Town Tourism CEO Mariëtte du Toit-Helmbold, “and consultative, co-operative partnerships between Cape Town’s tourism players are essential for establishing a strong brand and positioning statement for Cape Town”Read more
The Provincial Government of the Western Cape has put forward a proposal to reorganise and centralise the ways in which Cape Town is marketed as a tourism destination, to re-establish CTRU (under a new name and constitution) as the primary marketing organisation for Cape Town and to realign all city marketing activity with the provincial marketing strategy. This proposal, if implemented, would have major implications for the future of tourism in Cape Town and for Cape Town Tourism (CTT).Read more