Industry Blog – General

New provincial government plan to centralise tourism marketing in Cape Town – your views

The Provincial Government of the Western Cape has put forward a proposal to reorganise and centralise the ways in which Cape Town is marketed as a tourism destination, to re-establish CTRU (under a new name and constitution) as the primary marketing organisation for Cape Town and to realign all city marketing activity with the provincial marketing strategy.   This proposal, if implemented, would have major implications for the future of tourism in Cape Town and for Cape Town Tourism (CTT).

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Tourism Industry Positive about the Impact of the World Cup on Future Tourism Growth for Cape Town

The City of Cape Town is in the process of conducting a comprehensive economic impact survey on the FIFA World Cup™ in Cape Town, which will be released at a later stage. In the interim, Cape Town Tourism conducted a series of five weekly tourism industry surveys, for the duration of the tournament, to assess the FIFA World Cup™ visitor footprint, behaviours, choices and trends from week to week, and to gauge industry attitudes toward the FIFA World Cup™.

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The V&A Waterfront World Media & Legacy Centre

Whether you are a business traveller, media broadcaster, blogger, photographer or writer, the World Media & Legacy Centre offers a range of turnkey solutions to meet your specific needs - and deadlines.

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Cape Town Tourism welcomes Enver Duminy

Enver Duminy is Cape Town Tourism’s new executive manager for tourism services.

Enver is responsible for the various tourism centres around Cape Town and manages 70 staff members.

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Fire at Mangwanani, Zevenwacht

On December 10, 2009, the Mangwanani Spa at Zewenwacht Wine Estate burnt down.

At approximately 16h00, staff noticed smoke coming from an upstairs storeroom. They immediately alerted the spa manager and all staff and clients were evacuated. The overhead sprinklers were activated and all the gas bottles removed from the spa.

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Arrivals from Asia way up in September

According to Southern African Tourism Update Online, arrival statistics for September 2009 show a marked year-on-year increase in arrivals from India, China and other Asian markets. The statistics released by Statistics South Africa show a 31,1% increase in arrivals from India and 25,4% growth in arrivals from China.

European markets are not far behind. Arrivals from Italy and Belgium increased by 21,8% and 11,4% respectively.

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How 24 Cape Town guesthouses benefit from sharing

I came from a corporate environment where you tried to defeat your competitors. You did not usually consider working with them.

When we started out with our guesthouse we began doing print advertising, because that was the best way get the word out as newcomers at the time. I invited other guesthouse owners – there were about 20 of us at the time – to get together in an informal association, which is now called Camps Bay Accommodation Association. And everyone was happy with that. We were all new to the guesthouse industry.


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Cape Town is world’s most popular destination for 2010

Cape Town has topped the list of “hot” global destinations in 2010, when it it will attract around half a million visitors during the FIFA World Cup, according to research conducted by British Airways, reports the UK’s Daily Mail today.

The paper quotes Sue Botes, British Airways’ commercial manager in South Africa, as saying: “Cape Town has always been a popular destination, we expect the World Cup to push it to the top of the long haul league table as the best place to be in 2010.”

Other places making the top 10 holiday destinations in 2010 include Vancouver, which will host the Winter Olympics in 2010, Istanbul, Las Vegas, New York, Punta Cana in the Dominican Republic, the Maldives, Dubrovnik in Croatia, and Delhi, where the 2010 Commonwealth Games will be held.

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Beware of Daniel Kingue’s guidebook scam

Cape Town Tourism would like to issue a warning to all its members about a person called Daniel Kingue, who claims to publish “Welcome to…” guidebooks. He has been selling advertising space to members of Cape Town Tourism for a “Welcome to Cape Town 2010” guidebook which does not exist.

Kingue was described by a Cape Town Tourism member who was “had” as “a tall, charming gentleman from Cameroon”.

Please be aware of this scam.

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2009 Cape Town Tourism AGM

The 2009 Cape Town Tourism AGM was held last night at the Cape Town International Convention Centre. The audience dressed to the theme “Live it, Love it, Louder” and blew their complimentary vuvuzelas.

Cape Town Tourism CEO, Mariette du Toit-Helmbold shared the organisation’s vision of positioning Cape Town as Africa’s leading city and one of the top ten world cities to visit, live, work, study and invest. The vision is underlined by the bold target of doubling the value of tourism in Cape Town by 2020. “The tourism industry is well positioned to lead change and turn challenges into opportunities. It is not bail-outs that are needed. We need government to take tourism seriously as a driver of economic development.”

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