Industry Blog – General

How 24 Cape Town guesthouses benefit from sharing

I came from a corporate environment where you tried to defeat your competitors. You did not usually consider working with them.

When we started out with our guesthouse we began doing print advertising, because that was the best way get the word out as newcomers at the time. I invited other guesthouse owners – there were about 20 of us at the time – to get together in an informal association, which is now called Camps Bay Accommodation Association. And everyone was happy with that. We were all new to the guesthouse industry.

 

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Cape Town is world’s most popular destination for 2010

Cape Town has topped the list of “hot” global destinations in 2010, when it it will attract around half a million visitors during the FIFA World Cup, according to research conducted by British Airways, reports the UK’s Daily Mail today.

The paper quotes Sue Botes, British Airways’ commercial manager in South Africa, as saying: “Cape Town has always been a popular destination, we expect the World Cup to push it to the top of the long haul league table as the best place to be in 2010.”

Other places making the top 10 holiday destinations in 2010 include Vancouver, which will host the Winter Olympics in 2010, Istanbul, Las Vegas, New York, Punta Cana in the Dominican Republic, the Maldives, Dubrovnik in Croatia, and Delhi, where the 2010 Commonwealth Games will be held.

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Beware of Daniel Kingue’s guidebook scam

Cape Town Tourism would like to issue a warning to all its members about a person called Daniel Kingue, who claims to publish “Welcome to…” guidebooks. He has been selling advertising space to members of Cape Town Tourism for a “Welcome to Cape Town 2010” guidebook which does not exist.

Kingue was described by a Cape Town Tourism member who was “had” as “a tall, charming gentleman from Cameroon”.

Please be aware of this scam.

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2009 Cape Town Tourism AGM

The 2009 Cape Town Tourism AGM was held last night at the Cape Town International Convention Centre. The audience dressed to the theme “Live it, Love it, Louder” and blew their complimentary vuvuzelas.

Cape Town Tourism CEO, Mariette du Toit-Helmbold shared the organisation’s vision of positioning Cape Town as Africa’s leading city and one of the top ten world cities to visit, live, work, study and invest. The vision is underlined by the bold target of doubling the value of tourism in Cape Town by 2020. “The tourism industry is well positioned to lead change and turn challenges into opportunities. It is not bail-outs that are needed. We need government to take tourism seriously as a driver of economic development.”

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Cape Town to get new bylaw for outdoor advertising

The City of Cape Town is to introduce a new outdoor advertising bylaw to control all outdoor advertising, such as shop signs, posters and billboards.

According to Alderman Brian Watkyns, Chairperson of the Planning and Environment Portfolio Committee (Pepco), the new bylaw will strike a balance between outdoor advertising opportunities, economic growth and Cape Town’s unique environmental and cultural heritage assets.

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Nine success factors in city destination marketing

The most important success factors in marketing any city as a destination are “people, companies and entrepreneurship” and ensuring these all work together.

This is the view of city destination marketing expert Claes Bjerkne, who gave the keynote address at a strategic workshop for Cape Town’s tourism industry leaders, organised by Cape Town Tourism on October 7 and 8.

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What do website users look for when booking a holiday online?

A recent survey was conducted by Frommer’s Unlimited and eDigital Research to determine what factors are most important to website users when researching and booking a holiday online. The results of the survey show just how important content is to the web user’s experience – not just the type of content but how it is presented and how accurate it is.

Most survey participants (84%) said that they research destinations online before deciding where to go. The most influential factors in making that decision are price (indicated by 85% of respondents), activities specific to their interests (68%), the length of the trip (65%) and the weather (63%).

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