Industry Blog – General

Tourism industry surveys reveal cautious optimism for summer 2010/2011

Cape Town Tourism has launched a series of tourism surveys to better understand and prepare for the summer season ahead.

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Cape Town to host SITE international conference

Cape Town International Convention Centre will host the Society of Incentive and Travel Executives (SITE), a global non-profit organisation dedicated to improving incentive travel, for their international conference from December 4 to 7, 2010.

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SANParks announces changes to its Wild Card programme

South Africa National Parks (SANParks) has announced changes in the management of its Wild Card programme, to be implemented in early 2011, and urges current cardholders to update their contact details accordingly. The Wild Card affords nature lovers unlimited access to some of Southern Africa’s premier conservation areas.

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Who are our backpackers?

As part of a joint research project, the City of Cape Town, Backpacking South Africa and the South African Youth Travel Confederation have produced a document that delves into who the average backpacker is, how they get around and how to shape an action plan that will promote, facilitate and develop this growing niche market.

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Experiencing the Cape Overberg

To conclude our 2010 winter educational programme, Cape Town Tourism sent five frontline team members – Kelly Williams, Gretchen Neer, Lolly Mgolombane, Lois Johnson and Lee Adams – on a road trip to experience the beauty of the Cape Overberg region.

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Cape Town Tourism October leadership breakfast

Cape Town Tourism hosted a leadership breakfast for 30 industry members and stakeholders on Friday, October 8, 2010 at the Coral International Hotel. The meeting was facilitated by destination marketing expert Claes Bjerkne and Cape Town Tourism CEO Mariëtte du Toit-Helmbold, and followed on the successful Annual General Meeting (AGM) held the day before at Cape Town International Convention Centre.

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Mayor Plato launches “Winter in Cape Town” exhibition in Singapore

On Thursday, October 8, Cape Town’s executive mayor, Alderman Dan Plato, launched the “Winter in Cape Town” exhibition in Singapore. Plato and a delegation of local councillors and officials are currently travelling across Singapore and China on an information-sharing mission, which includes investigating water policies and trade exchange. Their mission in Singapore is also to promote Cape Town as a premier tourist destination during off-peak winter months.


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2010 Cape Town Tourism Board members

The seventh Board of Cape Town Tourism has been announced.

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Tourists in our own backyard: Cape Town Tourism in the Garden Route

As part of our 2010 winter educational programme, Cape Town Tourism sent six team members to tour the Garden Route region over four days. Our aim was twofold, both to update our understanding and experience of some of the sites we recommend to visitors, and to give staff some time together, in which they might build better relationships.

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Tourism industry think tank discusses the way forward

“The real work around doubling the economic impact of tourism in Cape Town by 2020 begins now,” says Cape Town Tourism CEO Mariëtte du Toit-Helmbold, “and consultative, co-operative partnerships between Cape Town’s tourism players are essential for establishing a strong brand and positioning statement for Cape Town”

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