Industry Blog – Cape Town Tourism

Brand Cape Town Discussion Forum

It was a meeting of some of the best creative minds in the Mother City as Cape Town Tourism introduced the city’s proposed new brand positioning to a receptive audience during its brand workshop at the Freeworld Design Centre in the CBD last week.

Mariëtte du Toit-Helmbold, CEO of Cape Town Tourism, spoke passionately about the new destination strategy that focuses on marketing our hometown as an inspirational city in which to live, work, learn and invest.

The importance of social networking and online booking

Cape Town Tourism CEO Mariëtte du Toit-Helmbold and E-Tourism Frontiers CEO Damian Cook yesterday presented feedback from the recent ITB travel and tourism show in Berlin, during an e-tourism workshop and Joint Association Members’ Meeting Session (JAMMS) at the Cape Town International Convention Centre.

South Africa set to become host of choice for large-scale, international events

Since the final whistle blew at Soccer City, now known as the FNB Stadium, South Africa has been riding a tidal wave of success post World Cup. Ridding itself of a myriad of stigmas, perceptions and folklore amongst international visitors, the country has finally proven to the world that it’s capable of exceeding expectations.

Cape Town Tourism CEO Mariëtte du Toit-Helmbold on the sale of the V&A Waterfront

Yesterday, the news was confirmed that the V&A Waterfront has been sold to JSE-listed property company, Growthpoint, and the Public Investment Corporation (PIC). These two companies have made a joint acquisition said to be worth R9.7-billion.

Comments on the February 10, 2011 State of the Nation address

Cape Town Tourism welcomes news about plans to boost tourism to South Africa with flexible visas and improved landing spots at airports.

Help Cape Town fall in love with responsible tourism!

The dates are set for the 2011 Responsible Tourism Week. This unconventional, online “unconference” begins next week, on Valentine’s Day (February 14), and continues until February 18, 2011.

Climate change and tourism

In recent months, extreme weather conditions have meant that several tourism patterns have felt the pressure. Mariëtte du Toit-Helmbold, CEO of Cape Town Tourism, comments on this state of affairs.

Countering seasonality: The influence of air traffic on business and leisure tourism

Welcome news for leisure and business tourism to the Mother City: From February, Turkish Airlines increased the number of flights to Cape Town. Unfortunately, this coincides with an announcement by airberlin that it will run its last northbound Cape Town-Munich flight of the European winter season 2010/2011 on April 29, 2011. Cape Town Tourism CEO Mariëtte du Toit Helmbold comments.

Walk about town

City planners are fast-tracking initiatives to make Cape Town’s CBD pedestrian-friendly.

Tourism: Where to from 2010 for Cape Town?

We were a country wholeheartedly and publicly committed to tourism in 2010, but as 2011 hatches freshly on our doorsteps, we are called to heed, more than ever, a pressing need to platform tourism as an essential component of our economic survival.

Industry Blog – General