Cape Town Tourism - Table Mountain

Industry Blog – 2010 FIFA World Cup™

Tourism Industry Positive about the Impact of the World Cup on Future Tourism Growth for Cape Town

The City of Cape Town is in the process of conducting a comprehensive economic impact survey on the FIFA World Cup™ in Cape Town, which will be released at a later stage. In the interim, Cape Town Tourism conducted a series of five weekly tourism industry surveys, for the duration of the tournament, to assess the FIFA World Cup™ visitor footprint, behaviours, choices and trends from week to week, and to gauge industry attitudes toward the FIFA World Cup™.

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Survey indicates serious visitor satisfaction

Despite a lot of negative publicity in the build up to the 2010 FIFA World Cup™, mainly surrounding the winter weather and the readiness of Cape Town Stadium, the city has scored an average of 9.6 out of 10 with visitors who were surveyed yesterday.


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June 15, Day 5 of the 2010 FIFA World Cup™

If you dislike football, I am not sure where you could go to escape the collective madness that has descended upon this land. During previous tournaments, I have managed to leave the country, but discovered that no matter where you travel in Europe during the tournament, there is always a TV – in some small dusty bar, at the end of an equally dusty track – that draws you in, to not only bond with the locals, but to get drunk on unspeakably bad homebrew. This year, my work dictates that I am to be glued to the media to make my daily reports to Cape Town.


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Screening matches during the 2010 FIFA World Cup™

The City of Cape Town, in connection with the Cape Town Partnership, has released information to assist hotel, bar and restaurant owners in Cape Town with planning events during the 2010 FIFA World Cup™, which starts on June 11.

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2010 won’t disrupt normal schedules - Grant Thornton

Recent email warnings from travel agents advising South Africans to “stay home” during the 2010 World Cup, from June 11, 2010 to July 11, 2010 because of overbooked hotels, unavailable car hire and impossible airports, are overstated.

Gillian Saunders, director of Strategic Solutions at global audit, tax and specialist advisory services firm Grant Thornton South Africa, says: “The email communication is causing unnecessary panic. Visitors won’t all be in South Africa in the same town all at once and, although there will be certain crunch peak periods, overall it shouldn’t affect South Africans’ daily schedules too dramatically.”

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Cape Town Tourism offers membership to providers of temporary accommodation during the World Cup

The FIFA Final Draw has determined the fixtures for the 2010 FIFA World Cup and fans from across the world are rushing to book accommodation in the cities where their teams will be playing in June and July 2010.
With many Cape Town residents wanting to convert their homes into temporary rental accommodation during the 2010 FIFA World Cup, two significant problem areas exist. On the one hand, visitors booking temporary accommodation have little assurance that the accommodation they pay for will live up to their expectations and deliver on the promises made. On the other hand, individuals wanting to rent out their homes may have difficulty marketing their accommodation offerings to potential 2010 FIFA World Cup visitors.

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2010 accommodation: all you need to know as a Cape Town Tourism member

Now that the Final Draw has determined who will be playing who, and where, in the 2010 FIFA World Cup, fans worldwide are rushing to book accommodation in the cities where their teams will be playing. Cape Town Tourism is committed to offering them a wide choice of reliable accommodation providers in Cape Town, whatever their budget.

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2010 FIFA World Cup Final Draw: Marketing Guidelines

It will be “business as usual” for Cape Town companies during the 2010 FIFA World Cup Final Draw, according to the City of Cape Town. In response to questions from the media regarding FIFA’s Rights Protection Programme, the City has clarified the position of local businesses when it comes to commercial exploitation of the Final Draw on December 4.

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City road closures for spectacular 2010 Final Draw

The first official event to launch South Africa’s hosting of the 2010 FIFA World Cup™ takes place in Cape Town on December 4 and the City of Cape Town is pulling out all the stops to demonstrate its readiness to welcome thousands of soccer fans and dignitaries.


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