Industry Blog

Marketing Services Update – January 2013

January 2013 was the best month that we have ever experienced in terms of website traffic with almost 100 000 unique visitors to our website. The only previous month where we have achieved higher traffic was June 2010. This is a result of a more focused content strategy which involves updating content more regularly across all our platforms.

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Tourism Services Update – January 2013

46 SMME’s were assisted by our Industry Business Support Consultant and the team enjoyed interacting with and assisting approximately 275 members during the month.  The team also dealt with 11 Visitor Complaints and engaged with our members to resolve these.

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Cape Town Tourism Loves Responsible Tourism Week at Valentine’s Day Information Session

Love was in the air on Valentine’s Day… love for responsible tourism, that is, at the Cape Town Tourism Information Session at the Cullinan Hotel on Thursday 14 February, 2013.

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Video: Cape Town Tourism Responsible Tourism Week 2013 Showcase

Our Burg Street Visitor Information Centre in the city centre has been abuzz with visitors discovering new, sustainable ways of exploring Cape Town through the Responsible Tourism Week Showcase.
Hosted on Tuesday 12 and Wednesday 13 February 2013, the showcase featured a few of our members making great leaps in the world of eco-travel, including Mother City Hikers, Bike & Saddle and Run Cape Town.

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Opportunity to participate at Indaba 2013

Indaba, one of the largest African tourism marketing events, is taking place at the Albert Luthuli Convention Centre (ICC) in Durban from 11 to 14 May 2013 and we are offering our members two key opportunities to join us on this excellent platform.

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Request For Proposals: Food and beverage outlet opportunity at Cape Town Tourism Visitor Centre

An opportunity exists for an entrepreneur or established business interested in the management of a food and beverage outlet at the Cape Town Central Visitor Information Centre in Burg Street, Cape Town. Note that shortlisted candidates will be invited for an information session with our management team. These meetings will take place prior to the announcement of a successful candidate.

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Vakantiebeurs 2013 Update

The Vakantiebeurs that takes place every January in Utrecht, the Netherlands, is considered one of the most important tourism consumer events for Cape Town.

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Top 5 trends in the Dutch market for 2013

If the Vakantiebeurs consumer show, together with trade sentiment, is seen as taking the pulse of the Dutch travel market, we rely on the trend-spotters to tell us where their dreams, whims and mood will take them this year.

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Marketing Services Update – December 2012

Tourism activities: The highlight of the quarter was the Send your Facebook Profile to Cape Town campaign, which launched at the beginning of October and ran until the end of December. The winner will be announced mid-January. Through the campaign almost 8 000 people travelled virtually to Cape Town for five days.

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Tourism Services Update – December 2012

The effect of the high season is evident in the increase in number of over-the-counter interactions during December 2012. Both month-on-month and year-on-year showed increases in visitor interactions in the VICs. Visitor numbers increased by 21% compared to the previous month, with a total of 33 447 over-the-counter interactions. This is also a 36% increase year on year. The VIC network (excluding accredited offices) serviced 15 081 visitors, which is a 20% increase month on month.

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