Industry Blog – Cape Town Tourism

Marketing services update February 2012

The end of 2011 was a very busy time for Cape Town Tourism marketing. We introduced our new campaign, “You don’t need a holiday, you need Cape Town,” locally at the AGM, and then internationally at WTM, and have been working on the subsequent roll-out thereof.

Vacancy for an eMarketing Coordinator: SEO Specialist

Cape Town Tourism has a vacancy for an eMarketing coordinator: SEO specialist.

Event tourism on the agenda

Cape Town Tourism has and will continue to work with our industry members in 2012 to optimise the opportunities surrounding events. For us, two of the major benefits of events tourism are the potential that it has to combat seasonality and to spread the benefits of tourism geographically across the metropole.

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Events as catalyst for tourism growth

Fireworks over the V&A Waterfront, a joyous tide of Cape Minstrels marching through the Bo-Kaap and celebrations on our beaches are as much part of the Mother City’s cultural fibre and the lure for visitors as Table Mountain, a jazz safari or cycling through the Somerset West winelands.

Cape Town Stadium open for visitors

The Cape Town Stadium Visitor Centre was recently opened to the public on December 28, 2011.

Events Coordinator – 6 Months Fixed Term Contract

The candidate will be responsible for full coordination and administrative duties within the events department, ensuring the smooth and successful roll-out of joint agreements and able to build good working relationships with internal and external stakeholders of the Company.

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Cape Town’s 2011/12 summer season forecast

The global tourism industry has been faced with a sobering economic environment over the past two years with arrival figures for the first half of 2011 failing to meet expectations for many destinations. Despite this, many businesses in Cape Town are guardedly optimistic about the ensuing summer season.

Connecting town and township

Township areas on the outskirts of Cape Town will be considered for economic inclusion with the city through Cape Town Partnership.

Table Mountain National Park extends deadline for commercial operators’ registration to June 2

The National Environmental Management Protected Areas Act (Act 57 of 2003) stipulates that a license, permit or agreement is required at an appropriate fee to undertake commercial activities within a reserve, national park or World Heritage Site. Table Mountain National Park’s Commercial Operator permitting process was established to drive SANParks’ enforcement of the act to ensure that the impact of commercial activities within the Park are carefully managed and do not infringe on the organisation’s core mandate of conservation.

Cape Town Tourism members shine

Being a member of Cape Town Tourism offers a wealth of opportunities and links your business to a dynamic tourism network. Membership is available to all sectors of tourism and related service industries as well as business at large.

In recent months Cape Town Tourism members have achieved some noteworthy accolades.