Industry Blog

Six Steps to Create an Effective Networking Strategy

Karl Smith of Business Networking South Africa was the keynote speaker at Cape Town Tourism’s recent Marketing Feedback Session talking about networking. Here he shares the six steps to creating a successful networking strategy.

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Incident at Cape Town International Airport - 28 May 2014

Cape Town Tourism was shocked and saddened by the fatal shooting in a public area of Cape Town International Airport yesterday evening.

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Survey Invitation: Economic Value of Tourism in Cape Town

The City of Cape Town is once again conducting their essential Economic Value of Tourism in Cape Town study and two participating respondents stand the chance of receiving a complimentary Cape Town Tourism year-long membership.

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The First Africa Travel Week - a Great Success

The first Africa Travel Week in Cape Town was a great success, with ILTM (International Luxury Travel Market) Africa, IBTM (Incentives, Business Travel and Meetings) Africa and WTM (World Travel Market) Africa attracting thousands of attendees from 28 April to 2 May at the CTICC.

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The Mobile Revolution in Tourism

There is little doubt that mobile technology is revolutionising the tourism space. At a recent discussion hosted by The Digitial Tourism Think Tank at WTM Africa 2014, Cape Town Tourism’s Executive for Marketing Velma Corcoran shared some interesting thoughts on this trend and how relevant this is for Africa.

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Services Update – April 2014

April saw a communications focus on ‘freedom’ with Cape Town Tourism issuing a press release about things to see and experience in the Mother City as we celebrated South Africa’s 20 years of democracy and the Month of Freedom.

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CTT Launches the First Mobile Visitor Information Vehicle in Africa: #Thando

Following the rising trend of visitors wanting to access information about Cape Town wherever they are, Cape Town Tourism is proudly launching the very first Mobile Visitor Information Vehicle in Africa.

The innovative new Info Centre on wheels, affectionately named Thando, (which in the local African language Xhosa, is the word for love) will be launched and officially revealed at WTM Africa on Friday, 2 May. Thando will be available to view on stand A50, in the Africa Main Hall.

The vehicle will also be on display at the CTT Members Industry event on 29th of May, so save the date!

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An Excellent High Season Reported for Cape Town

The optimism displayed by Cape Town’s tourism sector ahead of the 2013/2014 season has been confirmed with businesses reporting an excellent high season overall.

Looking at the industry performance by sectors for the period of October 2013 till February 2014, and interpreting surveys done by Cape Town Tourism (canvasing over 500 industry members and more than 1600 visitors over 5 months) positive feedback has been received across the board.

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Services Update – March 2014

Marketing highlights for the past quarter included our very 1st trade representation sent to one of our key source markets, India, and representing Cape Town successfully at ITB. In addition we have hosted a number of high quality media from The Guardian; The Telegraph; The Huffington Post; Conde Nast Traveler; Sawubona and Monocle amongst others. Our media ROI for the quarter was close to R5m, a 40% increase on what we achieved in the same quarter last year.

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ITB World Travel Trends Report 2014

The annual World Travel Trend Report was once again issued by ITB Berlin and contains key reflections on 2013 and forecasts for the industry in 2014. The report projects a positive outlook for international tourism in 2014, with a 4-5% forecast for outbound travel as the world economy gradually starts improving.

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