The optimism displayed by Cape Town’s tourism sector ahead of the 2013/2014 season has been confirmed with businesses reporting an excellent high season overall.
Looking at the industry performance by sectors for the period of October 2013 till February 2014, and interpreting surveys done by Cape Town Tourism (canvasing over 500 industry members and more than 1600 visitors over 5 months) positive feedback has been received across the board.Read more
Marketing highlights for the past quarter included our very 1st trade representation sent to one of our key source markets, India, and representing Cape Town successfully at ITB. In addition we have hosted a number of high quality media from The Guardian; The Telegraph; The Huffington Post; Conde Nast Traveler; Sawubona and Monocle amongst others. Our media ROI for the quarter was close to R5m, a 40% increase on what we achieved in the same quarter last year.Read more
The annual World Travel Trend Report was once again issued by ITB Berlin and contains key reflections on 2013 and forecasts for the industry in 2014. The report projects a positive outlook for international tourism in 2014, with a 4-5% forecast for outbound travel as the world economy gradually starts improving.Read more
With World Travel Market Africa fast approaching, the event programme has now been officially released. The programme will run throughout the two days at the CTICC on the 2nd and 3rd May 2014. The events are open to all attendees of WTM Africa.Read more
Two prescribed burns will take place in the Cape of Good Hope Section of Table Mountain National Park in the near future. The areas impacted include Da Gama Peak and the section next to the Cape Point Main Gate. This will consolidate last year’s burn of 252 hectares into a burned area of 710 hectares.
Interest from the Indian market in travelling to South Africa has spiked over the last three years as the number of travellers to the country has increased, largely due to the fact that Indians’ choice of holiday destination is heavily influenced by previously visited by friends and family.Read more
The highlight of the month was two of our team members representing Cape Town at the South African Tourism India Road Show held from 20 – 23 January. Visiting four cities over four days, CTT presented to over 1,000 Indian travel trade members – signalling CTT’s first phase of planned activity to target the emerging markets.Read more