The Provincial Government of the Western Cape has put forward a proposal to reorganise and centralise the ways in which Cape Town is marketed as a tourism destination, to re-establish CTRU (under a new name and constitution) as the primary marketing organisation for Cape Town and to realign all city marketing activity with the provincial marketing strategy. This proposal, if implemented, would have major implications for the future of tourism in Cape Town and for Cape Town Tourism (CTT).Read more
The City of Cape Town is in the process of conducting a comprehensive economic impact survey on the FIFA World Cup™ in Cape Town, which will be released at a later stage. In the interim, Cape Town Tourism conducted a series of five weekly tourism industry surveys, for the duration of the tournament, to assess the FIFA World Cup™ visitor footprint, behaviours, choices and trends from week to week, and to gauge industry attitudes toward the FIFA World Cup™.Read more
Now that normal services have resumed in Cape Town in the wake of the 2010 FIFA World Cup™, what marketing tactics and resources are needed here in the UK to take advantage of the huge destination awareness that the Mother City is enjoying?Read more
Despite a lot of negative publicity in the build up to the 2010 FIFA World Cup™, mainly surrounding the winter weather and the readiness of Cape Town Stadium, the city has scored an average of 9.6 out of 10 with visitors who were surveyed yesterday.
If you dislike football, I am not sure where you could go to escape the collective madness that has descended upon this land. During previous tournaments, I have managed to leave the country, but discovered that no matter where you travel in Europe during the tournament, there is always a TV – in some small dusty bar, at the end of an equally dusty track – that draws you in, to not only bond with the locals, but to get drunk on unspeakably bad homebrew. This year, my work dictates that I am to be glued to the media to make my daily reports to Cape Town.
Cape Town Tourism held a networking session with its members yesterday at the Raddison Hotel, exploring how to maximise 2010 benefits.Read more
With a theme of Welcome 2010, we expected no less of Durban’s INDABA than a symbolic rolling out of the red carpet to the world and an emphatic “We are ready!”
Host cities of the 2010 FIFA World Cup™ set up exhibitions that reflected a strong sense of place and distinct soccer feel, collectively welcoming some 13 939 participants.Read more
At a recent Accelerate Cape Town stakeholder meeting, the issue of Cape Town being a globally connected city was discussed. Any city with aspirations of being a global business centre must be connected to the rest of the world, both through technology and international flights.
The two speakers, Deon Cloete, general manager of Cape Town International Airport, and Brian Pinnock of Dimension Data, talked about what is being done to ensure that Cape Town becomes as connected as any other globally recognised business city.Read more
Despite the UK media being on tenterhooks awaiting the outcome of the negotiations between the political parties following the general election on May 6, this week is important as it heralds the start of the official FIFA World Cup coverage on the BBC and the preliminary England squad has been named. South Africa is very much in the news and judging from the marked increase in the volume of media feeds to my office, this really is the start of the media feeding frenzy.Read more