Industry Blog

Labour Department on inspection drive

The Department of Labour is making site visits to tourism businesses in Cape Town.

Susanne Faussner-Ringer, Managing Director of Greenways Hotel and Ashton’s Restaurant, informed Cape Town Tourism that an inspector had visited her hotel in Claremont on November 13, 2009.

“[The inspector] interviewed staff, looked at all the contracts, pay slips, clock cards and attendance registers,” said Faussner-Ringer.

In the hour-and-a-half inspection, the inspector “also checked details such as the date of the last inspection of the fire extinguisher, the contents of the first aid kit and that the basic conditions of employment were displayed”.

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The vibe from abroad

Mary Tebje, UK Trade and Press Representative for Cape Town Tourism, gives us an international perspective and some marketing tips.

A week ago, I was not planning to write a blog. My head was filled with World Travel Market (WTM) and the work that lay ahead. Little did I know that another of Cape Town Tourism’s media partners would also be on the exhibition stand that day. Before I realised it, Tara Turkington of Flow Communications had persuaded me that the tourism industry in Cape Town would really appreciate a candid view of how the UK market is performing, as well as the view from the UK on Cape Town, South Africa and of course the World Cup.

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Cape Town wins global Responsible Tourism Award

The City of Cape Town is pleased to announce that Cape Town has won the 2009 Virgin Holidays Responsible Tourism Award in the Best Destination category.

The award was presented to Executive Deputy Mayor Alderman Ian Neilson, on behalf of the City of Cape Town, at an awards ceremony on World Responsible Tourism Day – November 11 – at the World Travel Market in London.

“It was a great honour for me to receive this award on behalf of the people of Cape Town and its tourism industry,” said Neilson. “It means that it is not only our city’s splendid natural beauty that makes Cape Town a great tourist destination, but also the fact that we have a leading tourism and hospitality industry. Cape Town is ready to greet the world during 2010.”

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World Travel Market opens today

The World Travel Market (WTM) – the world’s biggest travel show – opened in London today. Now in its 30th year, the WTM is, according to its website, “a unique opportunity for the whole global travel trade to meet, network, negotiate and conduct business under one roof”.

Alan Winde, minister of finance, economic development and tourism in the Western Cape, visited the Cape Town stand at the WTM.

“It’s great to be at the World Travel Market in London. This platform is where we are going to be setting up Cape Town and the Western Cape as the tourism destination for the world in the next 10 years,” he said.

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Indaba 2010 Announcement

After successful negotiations between Cape Town Tourism, Fedhasa and Cape Town Routes Unlimited, South African Tourism (SAT) has agreed to accommodate the Cape Town and Western Cape exhibit in the Durban Exhibition Centre. We will be situated directly opposite the SAT stand. The Southern African Development Community countries will be in the tented pavilion.

Cape Town Tourism wishes to thank its members as well as Fedhasa for the support and valuable input received on the Indaba Questionnaire sent out earlier this year.

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Beware of Daniel Kingue’s guidebook scam

Cape Town Tourism would like to issue a warning to all its members about a person called Daniel Kingue, who claims to publish “Welcome to…” guidebooks. He has been selling advertising space to members of Cape Town Tourism for a “Welcome to Cape Town 2010” guidebook which does not exist.

Kingue was described by a Cape Town Tourism member who was “had” as “a tall, charming gentleman from Cameroon”.

Please be aware of this scam.

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2009 Cape Town Tourism AGM

The 2009 Cape Town Tourism AGM was held last night at the Cape Town International Convention Centre. The audience dressed to the theme “Live it, Love it, Louder” and blew their complimentary vuvuzelas.

Cape Town Tourism CEO, Mariette du Toit-Helmbold shared the organisation’s vision of positioning Cape Town as Africa’s leading city and one of the top ten world cities to visit, live, work, study and invest. The vision is underlined by the bold target of doubling the value of tourism in Cape Town by 2020. “The tourism industry is well positioned to lead change and turn challenges into opportunities. It is not bail-outs that are needed. We need government to take tourism seriously as a driver of economic development.”

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Cape Town to get new bylaw for outdoor advertising

The City of Cape Town is to introduce a new outdoor advertising bylaw to control all outdoor advertising, such as shop signs, posters and billboards.

According to Alderman Brian Watkyns, Chairperson of the Planning and Environment Portfolio Committee (Pepco), the new bylaw will strike a balance between outdoor advertising opportunities, economic growth and Cape Town’s unique environmental and cultural heritage assets.

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Nine success factors in city destination marketing

The most important success factors in marketing any city as a destination are “people, companies and entrepreneurship” and ensuring these all work together.

This is the view of city destination marketing expert Claes Bjerkne, who gave the keynote address at a strategic workshop for Cape Town’s tourism industry leaders, organised by Cape Town Tourism on October 7 and 8.

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What do website users look for when booking a holiday online?

A recent survey was conducted by Frommer’s Unlimited and eDigital Research to determine what factors are most important to website users when researching and booking a holiday online. The results of the survey show just how important content is to the web user’s experience – not just the type of content but how it is presented and how accurate it is.

Most survey participants (84%) said that they research destinations online before deciding where to go. The most influential factors in making that decision are price (indicated by 85% of respondents), activities specific to their interests (68%), the length of the trip (65%) and the weather (63%).

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