The 2009 Cape Town Tourism AGM was held last night at the Cape Town International Convention Centre. The audience dressed to the theme “Live it, Love it, Louder” and blew their complimentary vuvuzelas.
Cape Town Tourism CEO, Mariette du Toit-Helmbold shared the organisation’s vision of positioning Cape Town as Africa’s leading city and one of the top ten world cities to visit, live, work, study and invest. The vision is underlined by the bold target of doubling the value of tourism in Cape Town by 2020. “The tourism industry is well positioned to lead change and turn challenges into opportunities. It is not bail-outs that are needed. We need government to take tourism seriously as a driver of economic development.”Read more
The City of Cape Town is to introduce a new outdoor advertising bylaw to control all outdoor advertising, such as shop signs, posters and billboards.
According to Alderman Brian Watkyns, Chairperson of the Planning and Environment Portfolio Committee (Pepco), the new bylaw will strike a balance between outdoor advertising opportunities, economic growth and Cape Town’s unique environmental and cultural heritage assets.Read more
The most important success factors in marketing any city as a destination are “people, companies and entrepreneurship” and ensuring these all work together.
This is the view of city destination marketing expert Claes Bjerkne, who gave the keynote address at a strategic workshop for Cape Town’s tourism industry leaders, organised by Cape Town Tourism on October 7 and 8.Read more
A recent survey was conducted by Frommer’s Unlimited and eDigital Research to determine what factors are most important to website users when researching and booking a holiday online. The results of the survey show just how important content is to the web user’s experience – not just the type of content but how it is presented and how accurate it is.
Most survey participants (84%) said that they research destinations online before deciding where to go. The most influential factors in making that decision are price (indicated by 85% of respondents), activities specific to their interests (68%), the length of the trip (65%) and the weather (63%).Read more