As part of a joint research project, the City of Cape Town, Backpacking South Africa and the South African Youth Travel Confederation have produced a document that delves into who the average backpacker is, how they get around and how to shape an action plan that will promote, facilitate and develop this growing niche market.Read more
A recent survey (conducted by Capeinfo.com) found that 94.03% of sampled World Cup visitors said that South Africa exceeded their expectations and 97.01% would recommend the destination to family and friends. 88.06% also felt safe during their visit. Similar findings by Cape Town Tourism showed that visitors were pleasantly surprised by how safe, organised and friendly the city was.Read more
Global competitors must be heaving a huge sigh of relief as news broke that national tourism body VisitBritain was dealt a 34% cut in funding. How are we, those in the UK, that is, and on the reduced dime, to successfully promote a visit here during the 2012 Olympic Games? How are we to bring economic benefit to all the businesses currently investing in the idea that there will be enough visitors to go round? The UK has slipped down the Top 10 rankings produced by the World Tourism Organisation, so understandably the industry is nervous following yesterday’s Comprehensive Spending Review announced by the government.Read more
Cape Town Tourism hosted a leadership breakfast for 30 industry members and stakeholders on Friday, October 8, 2010 at the Coral International Hotel. The meeting was facilitated by destination marketing expert Claes Bjerkne and Cape Town Tourism CEO Mariëtte du Toit-Helmbold, and followed on the successful Annual General Meeting (AGM) held the day before at Cape Town International Convention Centre.Read more
On Thursday, October 8, Cape Town’s executive mayor, Alderman Dan Plato, launched the “Winter in Cape Town” exhibition in Singapore. Plato and a delegation of local councillors and officials are currently travelling across Singapore and China on an information-sharing mission, which includes investigating water policies and trade exchange. Their mission in Singapore is also to promote Cape Town as a premier tourist destination during off-peak winter months.