“The real work around doubling the economic impact of tourism in Cape Town by 2020 begins now,” says Cape Town Tourism CEO Mariëtte du Toit-Helmbold, “and consultative, co-operative partnerships between Cape Town’s tourism players are essential for establishing a strong brand and positioning statement for Cape Town”Read more
Cape Town Tourism won the ‘Spirit of Getaway’ Best Stand Award at the Getaway travel show at the Coca-Cola Dome in Gauteng during the weekend.Read more
Thank you for your valued participation at last week’s industry networking session (held on August, 18, 2010 at the Bay Hotel) to discuss proposed tourism marketing structures for Cape Town and the Western Cape. Your support, comments and observations have been noted and will be forwarded to the MEC and the City of Cape Town for consideration.
A comprehensive document outlining both the Provincial and Cape Town Tourism proposals can be viewed here: Communication to Cape Town tourism businesses: consultation on MEC proposalsRead more
The Provincial Government of the Western Cape has put forward a proposal to reorganise and centralise the ways in which Cape Town is marketed as a tourism destination, to re-establish CTRU (under a new name and constitution) as the primary marketing organisation for Cape Town and to realign all city marketing activity with the provincial marketing strategy. This proposal, if implemented, would have major implications for the future of tourism in Cape Town and for Cape Town Tourism (CTT).Read more
The City of Cape Town is in the process of conducting a comprehensive economic impact survey on the FIFA World Cup™ in Cape Town, which will be released at a later stage. In the interim, Cape Town Tourism conducted a series of five weekly tourism industry surveys, for the duration of the tournament, to assess the FIFA World Cup™ visitor footprint, behaviours, choices and trends from week to week, and to gauge industry attitudes toward the FIFA World Cup™.Read more
Now that normal services have resumed in Cape Town in the wake of the 2010 FIFA World Cup™, what marketing tactics and resources are needed here in the UK to take advantage of the huge destination awareness that the Mother City is enjoying?Read more
Despite a lot of negative publicity in the build up to the 2010 FIFA World Cup™, mainly surrounding the winter weather and the readiness of Cape Town Stadium, the city has scored an average of 9.6 out of 10 with visitors who were surveyed yesterday.