Industry Blog

Update on tourism marketing structures and strategy

Thank you for your valued participation at last week’s industry networking session (held on August, 18, 2010 at the Bay Hotel) to discuss proposed tourism marketing structures for Cape Town and the Western Cape. Your support, comments and observations have been noted and will be forwarded to the MEC and the City of Cape Town for consideration.

A comprehensive document outlining both the Provincial and Cape Town Tourism proposals can be viewed here: Communication to Cape Town tourism businesses: consultation on MEC proposals

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Cape Town Tourism Board: Call for nominations

The election of five Cape Town Tourism Board members will take place at the sixth Annual General Meeting on October 7, 2010, as outlined in the organisation’s Constitution, adopted at the Special General Meeting of August 14, 2008.

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New provincial government plan to centralise tourism marketing in Cape Town – your views

The Provincial Government of the Western Cape has put forward a proposal to reorganise and centralise the ways in which Cape Town is marketed as a tourism destination, to re-establish CTRU (under a new name and constitution) as the primary marketing organisation for Cape Town and to realign all city marketing activity with the provincial marketing strategy.   This proposal, if implemented, would have major implications for the future of tourism in Cape Town and for Cape Town Tourism (CTT).

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Tourism Industry Positive about the Impact of the World Cup on Future Tourism Growth for Cape Town

The City of Cape Town is in the process of conducting a comprehensive economic impact survey on the FIFA World Cup™ in Cape Town, which will be released at a later stage. In the interim, Cape Town Tourism conducted a series of five weekly tourism industry surveys, for the duration of the tournament, to assess the FIFA World Cup™ visitor footprint, behaviours, choices and trends from week to week, and to gauge industry attitudes toward the FIFA World Cup™.

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Optimising Cape Town’s destination awareness – The Vibe from Abroad

Now that normal services have resumed in Cape Town in the wake of the 2010 FIFA World Cup™, what marketing tactics and resources are needed here in the UK to take advantage of the huge destination awareness that the Mother City is enjoying?

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Survey indicates serious visitor satisfaction

Despite a lot of negative publicity in the build up to the 2010 FIFA World Cup™, mainly surrounding the winter weather and the readiness of Cape Town Stadium, the city has scored an average of 9.6 out of 10 with visitors who were surveyed yesterday.


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June 15, Day 5 of the 2010 FIFA World Cup™

If you dislike football, I am not sure where you could go to escape the collective madness that has descended upon this land. During previous tournaments, I have managed to leave the country, but discovered that no matter where you travel in Europe during the tournament, there is always a TV – in some small dusty bar, at the end of an equally dusty track – that draws you in, to not only bond with the locals, but to get drunk on unspeakably bad homebrew. This year, my work dictates that I am to be glued to the media to make my daily reports to Cape Town.


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The V&A Waterfront World Media & Legacy Centre

Whether you are a business traveller, media broadcaster, blogger, photographer or writer, the World Media & Legacy Centre offers a range of turnkey solutions to meet your specific needs - and deadlines.

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Cape Town Tourism hosts industry networking session

Cape Town Tourism held a networking session with its members yesterday at the Raddison Hotel, exploring how to maximise 2010 benefits.

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Indaba 2010 Overview

With a theme of Welcome 2010, we expected no less of Durban’s INDABA than a symbolic rolling out of the red carpet to the world and an emphatic “We are ready!” 

Host cities of the 2010 FIFA World Cup™ set up exhibitions that reflected a strong sense of place and distinct soccer feel, collectively welcoming some 13 939 participants.

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