Industry Blog

Who are our backpackers?

As part of a joint research project, the City of Cape Town, Backpacking South Africa and the South African Youth Travel Confederation have produced a document that delves into who the average backpacker is, how they get around and how to shape an action plan that will promote, facilitate and develop this growing niche market.

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Media, PR and Guest Relations update - November 2010

A recent survey (conducted by Capeinfo.com) found that 94.03% of sampled World Cup visitors said that South Africa exceeded their expectations and 97.01% would recommend the destination to family and friends. 88.06% also felt safe during their visit. Similar findings by Cape Town Tourism showed that visitors were pleasantly surprised by how safe, organised and friendly the city was.

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Marketing update: November 2010

Cape Town Tourism’s I ♥ Cape Town Facebook fan page continues to set the standard for the use of social media for city marketing in South Africa. The fan page had over 150 400 fans on November 1, 2010.

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Experiencing the Cape Overberg

To conclude our 2010 winter educational programme, Cape Town Tourism sent five frontline team members – Kelly Williams, Gretchen Neer, Lolly Mgolombane, Lois Johnson and Lee Adams – on a road trip to experience the beauty of the Cape Overberg region.

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The Vibe from Abroad – Britain’s reduced bang for its buck

Global competitors must be heaving a huge sigh of relief as news broke that national tourism body VisitBritain was dealt a 34% cut in funding. How are we, those in the UK, that is, and on the reduced dime, to successfully promote a visit here during the 2012 Olympic Games? How are we to bring economic benefit to all the businesses currently investing in the idea that there will be enough visitors to go round? The UK has slipped down the Top 10 rankings produced by the World Tourism Organisation, so understandably the industry is nervous following yesterday’s Comprehensive Spending Review announced by the government.

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Tourism services update

The Cape Town Tourism Visitor Information Network received significantly more walk-in visitors during September than that in the previous month, in line with seasonal expectations.

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PR update

The PR department has seen a significant increase in trade hosting requests from our key source markets during the month of September.

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Marketing update

This is a summary of the key marketing highlights for the month of October.

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Cape Town Tourism October leadership breakfast

Cape Town Tourism hosted a leadership breakfast for 30 industry members and stakeholders on Friday, October 8, 2010 at the Coral International Hotel. The meeting was facilitated by destination marketing expert Claes Bjerkne and Cape Town Tourism CEO Mariëtte du Toit-Helmbold, and followed on the successful Annual General Meeting (AGM) held the day before at Cape Town International Convention Centre.

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Mayor Plato launches “Winter in Cape Town” exhibition in Singapore

On Thursday, October 8, Cape Town’s executive mayor, Alderman Dan Plato, launched the “Winter in Cape Town” exhibition in Singapore. Plato and a delegation of local councillors and officials are currently travelling across Singapore and China on an information-sharing mission, which includes investigating water policies and trade exchange. Their mission in Singapore is also to promote Cape Town as a premier tourist destination during off-peak winter months.

 

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