Industry Blog

Experiencing the Cape Overberg

To conclude our 2010 winter educational programme, Cape Town Tourism sent five frontline team members – Kelly Williams, Gretchen Neer, Lolly Mgolombane, Lois Johnson and Lee Adams – on a road trip to experience the beauty of the Cape Overberg region.

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The Vibe from Abroad – Britain’s reduced bang for its buck

Global competitors must be heaving a huge sigh of relief as news broke that national tourism body VisitBritain was dealt a 34% cut in funding. How are we, those in the UK, that is, and on the reduced dime, to successfully promote a visit here during the 2012 Olympic Games? How are we to bring economic benefit to all the businesses currently investing in the idea that there will be enough visitors to go round? The UK has slipped down the Top 10 rankings produced by the World Tourism Organisation, so understandably the industry is nervous following yesterday’s Comprehensive Spending Review announced by the government.

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Tourism services update

The Cape Town Tourism Visitor Information Network received significantly more walk-in visitors during September than that in the previous month, in line with seasonal expectations.

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PR update

The PR department has seen a significant increase in trade hosting requests from our key source markets during the month of September.

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Marketing update

This is a summary of the key marketing highlights for the month of October.

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Cape Town Tourism October leadership breakfast

Cape Town Tourism hosted a leadership breakfast for 30 industry members and stakeholders on Friday, October 8, 2010 at the Coral International Hotel. The meeting was facilitated by destination marketing expert Claes Bjerkne and Cape Town Tourism CEO Mariëtte du Toit-Helmbold, and followed on the successful Annual General Meeting (AGM) held the day before at Cape Town International Convention Centre.

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Mayor Plato launches “Winter in Cape Town” exhibition in Singapore

On Thursday, October 8, Cape Town’s executive mayor, Alderman Dan Plato, launched the “Winter in Cape Town” exhibition in Singapore. Plato and a delegation of local councillors and officials are currently travelling across Singapore and China on an information-sharing mission, which includes investigating water policies and trade exchange. Their mission in Singapore is also to promote Cape Town as a premier tourist destination during off-peak winter months.


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2010 Cape Town Tourism Board members

The seventh Board of Cape Town Tourism has been announced.

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Cape Town Tourism AGM held at CTICC

The Cape Town Tourism Annual General Meeting was held at the Cape Town International Convention Centre this afternoon, hosted by former Miss South Africa and popular television personality, Jo-Ann Strauss.

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Tourists in our own backyard: Cape Town Tourism in the Garden Route

As part of our 2010 winter educational programme, Cape Town Tourism sent six team members to tour the Garden Route region over four days. Our aim was twofold, both to update our understanding and experience of some of the sites we recommend to visitors, and to give staff some time together, in which they might build better relationships.

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