Cape Town Tourism - Table Mountain

Industry Blog

Cape Town Tourism CEO Mariëtte du Toit-Helmbold on the pricing debate

Pricing and perception of pricing was an issue raised and debated with fervour prior to the World Cup, urging the tourism industry to maintain responsible pricing and reinforce Cape Town’s value for money position.

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Climate change and tourism

In recent months, extreme weather conditions have meant that several tourism patterns have felt the pressure. Mariëtte du Toit-Helmbold, CEO of Cape Town Tourism, comments on this state of affairs.

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Countering seasonality: The influence of air traffic on business and leisure tourism

Welcome news for leisure and business tourism to the Mother City: From February, Turkish Airlines increased the number of flights to Cape Town. Unfortunately, this coincides with an announcement by airberlin that it will run its last northbound Cape Town-Munich flight of the European winter season 2010/2011 on April 29, 2011. Cape Town Tourism CEO Mariëtte du Toit Helmbold comments.


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Walk about town

City planners are fast-tracking initiatives to make Cape Town’s CBD pedestrian-friendly.


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Tourism: Where to from 2010 for Cape Town?

We were a country wholeheartedly and publicly committed to tourism in 2010, but as 2011 hatches freshly on our doorsteps, we are called to heed, more than ever, a pressing need to platform tourism as an essential component of our economic survival.

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Marketing update

During December 2010, Cape Town Tourism focused on showcasing Cape Town summer at its very best. We gave our website design a summery makeover to coincide with the Love Summer! Love Cape Town! campaign by adding a background image and new header images – highlighting summer landscapes and activities – to each section of the site.

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Tourism services update

Since the 2010 FIFA World Cup™, reports from our Visitor Information Centre (VIC) network and partners have indicated that the last quarter of 2010 was a promising period for the tourism industry.

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Partnerships in tourism to evolve product development

This year, Cape Town Tourism – in partnership with the City of Cape Town, Cape Town Routes Unlimited, Tourism Enterprise Partnership and South Africa Tourism – will present a series of product development workshops, aimed at informing and advising members of the local tourism industry about market trends as well as creating market-related packages.

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Cape Town’s international tourism season is only just beginning

Findings from Cape Town Tourism industry surveys conducted in November and mid-December 2010 confirm that more domestic visitors arrived for the holidays, albeit in many cases at the last minute.

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