Industry Blog

ITB 2011 part two: Key trends and learnings for Cape Town

Social media and new technology have once again taken centre stage, this time at the world’s largest trade show, ITB Berlin, between March 7 and 11, 2011.

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Earth Hour 2011

In 2010 Earth Hour reached more than a billion people. Hundreds of millions of participants worldwide switched their lights off for one hour, including many world famous landmarks like Table Mountain and the Eiffel Tower,  as a symbolic gesture to demonstrate their commitment to combating climate change.

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ITB 2011 part one: Lessons for Cape Town

ITB Berlin is the world’s leading travel trade show, with some 100 000 trade visitors and more than 60 000 members of the public set to visit between March 9 and 13, 2011. This year there is also a record number of participating exhibitors – 188 countries and a total of 11 163 exhibiting companies and organisations. The media, trade and travelling public are spoiled for choice. Running parallel to the trade fair is the ITB Berlin Convention, the largest travel industry event of its kind in the world, from March 9 to 11, 2011.

 

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Busy events schedule for March and April in Cape Town

March and April look set to be a busy two months for the Cape Town tourism industry.

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Tourism services update

Cape Town Tourism, in conjunction with provincial and city stakeholders, has developed a Visitor Safety and Support plan with proactive and reactive programmes, as well as a dedicated Visitor Support Programme. A Visitor Safety and Security Forum was also put in place in November 2005 as a shared platform for interested members, safety and security agencies, stakeholders and major attractions. It meets every three months to formulate, activate and track the progress of projects that ensure a safer city for visitors.

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Marketing update

To date, Cape Town has been many things to many people, perhaps led by the fact that it offers so much. Our rich offering and diversity are our greatest assets as much as they are also our Achilles’ heel.

 

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Talking tourism: Latest tourism figures reflect changing travel landscape

Statistics South Africa has released tourism figures for December 2010 and the results point to a shift in traditional source markets, with some serious growth in visitors from Asia Pacific.

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Cape Town journeys towards a city brand

Following on from the success of the World Cup, Cape Town’s tourism authority and key city stakeholders are committed to moving swiftly towards a single-minded destination identity that positions Cape Town as a leading global competitor for businesses, investors, visitors, students and entrepreneurs.

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South Africa set to become host of choice for large-scale, international events

Since the final whistle blew at Soccer City, now known as the FNB Stadium, South Africa has been riding a tidal wave of success post World Cup. Ridding itself of a myriad of stigmas, perceptions and folklore amongst international visitors, the country has finally proven to the world that it’s capable of exceeding expectations.

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Cape Town Tourism: Being future-fit for tourism

Dear tourism friends and colleagues

Cape Town Tourism is one of the largest voluntary industry associations in the world with more than 2 000 members and our visitor strategy is recognised by the United Nations World Tourism Organisation for global best practice. In the past five years, Cape Town Tourism’s focus has expanded to include destination marketing, managing the perception of Cape Town and ensuring the successful hosting of the 2010 FIFA World Cup™ to maximise economic benefits and promotion for Cape Town.

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