It was a meeting of some of the best creative minds in the Mother City as Cape Town Tourism introduced the city’s proposed new brand positioning to a receptive audience during its brand workshop at the Freeworld Design Centre in the CBD last week.
Mariëtte du Toit-Helmbold, CEO of Cape Town Tourism, spoke passionately about the new destination strategy that focuses on marketing our hometown as an inspirational city in which to live, work, learn and invest.
In an online article by Brandseye.com earlier this month entitled “Manage the Tourism Experience”, the issue of the relationship between tourism and online marketing once again came to the fore.Read more
May 2011 gave rise to a number of interesting developments set to influence the future of tourism. President Jacob Zuma signed the Global Leaders for Tourism campaign – the first African head of state to do so – which is a joint initiative to boost international tourism between the United Nations World Tourism Organisation and the World Travel & Tourism Council.
I am happy to report back to the tourism industry and Cape Town Tourism members after a jam-packed Indaba that demonstrated that South Africa’s tourism industry is on par with and in many instances leading the rest of the world in terms of industry innovation and creativity.Read more
As reported by Tourism Update Online, South African Minister of Tourism Marthinus van Schalkwyk recently spoke at Spier Estate, outside Stellenbosch, about South Africa’s potential in the wine tourism sector, placing special emphasis on the importance of securing its place on the map as a wine tourism destination.Read more
As tourism grows to join the ranks of the world’s major commercial industries, so do the questions around the impact this industry has on our fragile world and its people. Tourism can do as much or not more harm than good if not developed and managed responsibly.
Easter is traditionally a busy time for Cape Town, especially in terms of domestic and local tourism. This year saw the largest number of entries in the history of the Two Oceans Marathon, with a record field of close to 23 000 runners participating. Many of the marathon runners extended their stay in Cape Town by a number of days, making full use of the unusual culmination of public holidays.Read more
Earlier this month we reported on the rise of low-cost carriers (LCCs) in South Africa since 1994 with four low cost airlines now running daily domestic flights between most of the country’s major cities, including Cape Town. Mango Airlines, 1Time and Kulula have all provided this service for a number of years, and were joined by a new player in March; Velvet Sky, who now also operate flights between Johannesburg and Durban, and Johannesburg and Cape Town.Read more
I welcome the content of Minister of Tourism, Marthinus van Schalkwyk’s tourism budget speech, which was released on 20th April 2011. Minister van Schalkwyk, reported on three themes that the South African tourism industry would pursue over the next financial year; new growth, shared growth and green growth.Read more