Industry Blog

Loerie Awards 2011 shed a bright light on Cape Town creativity

The 33rd Annual Loerie Awards and Festival Weekend had Cape Town buzzing from Friday September 16 to Sunday September 18. The awards are an annual event and pay tribute to the best work produced in the brand and communication industry in Africa and the Middle East.

There was plenty of celebration (including the quirky, much-loved choice of presenters Riaan Cruywagen and David “The Hoff” Hasselhoff) as the Loeries came to roost at their new Cape Town International Convention Centre venue. Both prize-giving events were sold out, with 1 500 people attending each night’s ceremony. The awards ceremonies were also broadcast live at venues across Cape Town to accommodate those that did not get their hands on a ticket soon enough.

Cape Town’s creative star shone particularly brightly at this year’s event, with local agencies grabbing three of the top five (first, third and fifth) spots on the official overall ranking table.

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Whale Cottage Membership

The Cape Town Tourism Board gave Whale Cottage notice of its intention to terminate Whale Cottage’s membership. The Board’s letter on September 8, 2011 is available in PDF format below.

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eTourism Africa Summit 2011 in Cape Town

This year’s eTourism Africa Summit at the Cape Town International Convention Centre reveals some of the digital marketing tools that members of the local travel industry can use to reach potential customers and build a good online reputation.

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Cape Town linking with other SA cities in global drive to save tourism

A few recently published articles which raise issues about tourism marketing and the role of Cape Town Tourism warrant commentary.

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Cape Town Tourism appoints new executive marketing manager

Cape Town Tourism has appointed Velma Corcoran as Executive Marketing Manager, effective September 1, 2011.

Corcoran’s focus will be on the implementation of Cape Town Tourism’s marketing activities, as directed by Cape Town Tourism’s board and CEO.


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Clarity on the appointment of International Tourism Consultant

In resIn response to the Whale Cottage Blog post dated August 23, 2011, entitled “So who the ‘bloody hell’ is Cape Town Tourism’s new Australian strategy consultant?”, Cape Town Tourism would like to point out a number of inaccuracies in the blog post and contextualise the reasons for the appointment of Strategetic.

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Cape Town Tourism leading the way in the online arena

In 2009 Cape Town Tourism effectively moved into the .travel online space ( and began expanding onto social media and networking platforms. Nearly two years later, Cape Town Tourism’s strong online presence and leadership in the e-marketing discipline has been confirmed with a listing as the world’s 13th Most Influential Tourist Board and DMO (destination marketing organisation) online by Influencers in Travel.

Cape Town Tourism is the only tourism board in Africa featured on the ranking, which was developed using Klout’s API, the standard for online and internet influence. Klout Score represents how successful a user is at engaging their audience and the impact their online communication has on people. Cape Town Tourism’s Klout’s score is just under 62, topping DMOs and campaigns such as “Only in San Francisco” and “My Vancouver”.

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A strategic plan for Cape Town

Cape Town’s visitor industry, like many cities and destinations the world over, faces significant challenges in dealing with subdued demand and declining interest. Cape Town Tourism has seen more than 118 businesses close in the past 24 months. Furthermore, across the sector, the lack of growth experienced since 2007 equates to a lost opportunity for some 18 000 potential new jobs. In this context, there have been many and varied opinions as to why there is depressed demand and what Cape Town must do about it.

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A call for nominations to the Cape Town Tourism Board

The election of three new board members for the Cape Town Tourism Board will take place at Cape Town Tourism’s seventh Annual General Meeting on October 17, 2011 as outlined in the Constitution of Cape Town Tourism, adopted at the Special General Meeting of August 14, 2008.

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SETE 2011: The way forward for the Sports and Event Tourism Industry

The first Sports and Events Tourism Exchange (SETE) Exhibition and Conference, hosted by South African Tourism, Sport and Recreation South Africa (SRSA), the Department of Trade and Industry, and Thebe Exhibitions and Projects Group, was held at the Cape Town International Convention Centre from July 27 to 29, 2011.

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