Cape Town Tourism - Table Mountain

Industry Blog

Talking Tourism: Low-cost airlines and how low prices are not enough to retain customer loyalty

The rise of low-cost carriers (LCCs) in South Africa mirrors a trend in the airline industry worldwide towards low fares and aggressive branding to attract passengers. The success of LCC brands, in a realm where others have failed, is indicative of a new type of irreverent marketing that is influenced greatly by the buying trends of a changing, mobile consumer.

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Talking Tourism: UK Air Passenger Duty increase put on hold

Welcome news from the UK is that the British government has decided to delay the APD (Air Passenger Duty) increase until next year. Delivering his annual budget speech in the House of Commons, British Chancellor George Osborne said yesterday that “with the hefty duty rise last year, and with the cost pressures on families, we think it would be fair to delay this April’s Air Passenger Duty rise to next year.”

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The importance of social networking and online booking

Cape Town Tourism CEO Mariëtte du Toit-Helmbold and E-Tourism Frontiers CEO Damian Cook yesterday presented feedback from the recent ITB travel and tourism show in Berlin, during an e-tourism workshop and Joint Association Members’ Meeting Session (JAMMS) at the Cape Town International Convention Centre.

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ITB 2011 part two: Key trends and learnings for Cape Town

Social media and new technology have once again taken centre stage, this time at the world’s largest trade show, ITB Berlin, between March 7 and 11, 2011.

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Earth Hour 2011

In 2010 Earth Hour reached more than a billion people. Hundreds of millions of participants worldwide switched their lights off for one hour, including many world famous landmarks like Table Mountain and the Eiffel Tower,  as a symbolic gesture to demonstrate their commitment to combating climate change.

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ITB 2011 part one: Lessons for Cape Town

ITB Berlin is the world’s leading travel trade show, with some 100 000 trade visitors and more than 60 000 members of the public set to visit between March 9 and 13, 2011. This year there is also a record number of participating exhibitors – 188 countries and a total of 11 163 exhibiting companies and organisations. The media, trade and travelling public are spoiled for choice. Running parallel to the trade fair is the ITB Berlin Convention, the largest travel industry event of its kind in the world, from March 9 to 11, 2011.

 

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Busy events schedule for March and April in Cape Town

March and April look set to be a busy two months for the Cape Town tourism industry.

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Tourism services update

Cape Town Tourism, in conjunction with provincial and city stakeholders, has developed a Visitor Safety and Support plan with proactive and reactive programmes, as well as a dedicated Visitor Support Programme. A Visitor Safety and Security Forum was also put in place in November 2005 as a shared platform for interested members, safety and security agencies, stakeholders and major attractions. It meets every three months to formulate, activate and track the progress of projects that ensure a safer city for visitors.

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Marketing update

To date, Cape Town has been many things to many people, perhaps led by the fact that it offers so much. Our rich offering and diversity are our greatest assets as much as they are also our Achilles’ heel.

 

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Talking tourism: Latest tourism figures reflect changing travel landscape

Statistics South Africa has released tourism figures for December 2010 and the results point to a shift in traditional source markets, with some serious growth in visitors from Asia Pacific.

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