I welcome the content of Minister of Tourism, Marthinus van Schalkwyk’s tourism budget speech, which was released on 20th April 2011. Minister van Schalkwyk, reported on three themes that the South African tourism industry would pursue over the next financial year; new growth, shared growth and green growth.Read more
Global financial and consulting firm Deloitte has issued the follow-up document to the highly successful Hospitality 2010 report. The original report, published in 2005, predicted what the trends would be that would shape the hospitality sector over the course of five years. On point, the predicted trends for 2010 were the growth of emerging markets, the value of the brand to the consumer, the importance of technology and the value of sourcing, developing and retaining staff.Read more
Cities are key tourism destinations and tourism draw cards for nations. Cities are also home to more than half of South Africa’s populations, and so are crucial sites for sustainable development. While responsible tourism (RT) is central to South African’s tourism policy and a key trend in tourism globally, little focus has been placed on the needs and challenges faced by cities to become sustainable destinations and to implement RT.Read more
The 4th Annual e-Tourism Africa Summit was announced at the quarterly Joint Association Membership Meeting (JAMM) of Cape Town Tourism, Fedhasa Cape, SAACI and Satsa Western Cape. The JAMM session brought together over 200 delegates to hear about how the tourism industry needs to become “future fit” to benefit from advances in technology and changing global travel trends.Read more
Welcome news for leisure and business tourism to Cape Town is Air France’s announcement that it will commence direct flights to Cape Town from November 2011, starting with three flights a week. This comes on the back of Emirates’ addition of a daily flight to and from Cape Town last month.Read more
We heard with sadness about the Australian tourist who died on Table Mountain last week during a tragic accident while descending. It was his last day in the Mother City after what he described as a “glorious holiday”. Together with our tourism partners, we express our sincerest condolences to his loved ones and offer our full support to his family members.Read more
The City of Cape Town and the Provincial Government of the Western Cape’s announcement of the R4.5-billion urban regeneration and Cape Town International Convention Centre (CTICC) expansion couldn’t have come at a better time. Not only will the expansion project unlock construction and development opportunities in the precinct, it will also have a multiplier effect on the economy, bringing a much-needed regeneration to an area of our city that has been dormant for many years.
Cape Town Tourism has just released our results of the 2010/2011 Summer Tourism Survey. Our survey was based on polls of member organisations, attractions, services and visitors between December 2010 and February 2011 and gives some insights of international and domestic visitor trends to the Mother City.
I would like to share a synopsis of our findings with you.
The rise of low-cost carriers (LCCs) in South Africa mirrors a trend in the airline industry worldwide towards low fares and aggressive branding to attract passengers. The success of LCC brands, in a realm where others have failed, is indicative of a new type of irreverent marketing that is influenced greatly by the buying trends of a changing, mobile consumer.Read more