The notion of a buoyant tourism industry, evidenced by substantial growth in the global visits over the last 20 years, actually masks the fact that this expansion is not uniform. It has resulted from the ever-increasing access, at lower cost, to a greater number of destinations, effectively reducing market share for many, while visitor spend in real terms, stagnates and length of stay reduces.Read more
Cape Town Tourism is looking for an eMarketing Manager. Reporting directly to the Executive Manager: Marketing, the candidate will be responsible for the maintenance, optimisation, development and commercialisation of Cape Town Tourism’s current digital platforms, including the official Cape Town Tourism destination website and integrated social media elements and tactical eMarketing campaigns.Read more
A recent tourism seminar held jointly by Cape Town Tourism and FEDHASA, highlighted some of the laws contained in the Consumer Protection Act that would have direct bearing on the hospitality industry.Read more
Cape Town Tourism industry members yesterday gathered at the Radisson Blu hotel for an information session relating to the new Consumer Protection Act. This included presentations by Peter Cumberlege of the Federated Hospitality Association of South Africa (Fedhasa) and Max Ebrahim of legal firm Webber Wentzel.Read more
It was a meeting of some of the best creative minds in the Mother City as Cape Town Tourism introduced the city’s proposed new brand positioning to a receptive audience during its brand workshop at the Freeworld Design Centre in the CBD last week.
Mariëtte du Toit-Helmbold, CEO of Cape Town Tourism, spoke passionately about the new destination strategy that focuses on marketing our hometown as an inspirational city in which to live, work, learn and invest.
In an online article by Brandseye.com earlier this month entitled “Manage the Tourism Experience”, the issue of the relationship between tourism and online marketing once again came to the fore.Read more
May 2011 gave rise to a number of interesting developments set to influence the future of tourism. President Jacob Zuma signed the Global Leaders for Tourism campaign – the first African head of state to do so – which is a joint initiative to boost international tourism between the United Nations World Tourism Organisation and the World Travel & Tourism Council.