Industry Blog

Marketing update

To date, Cape Town has been many things to many people, perhaps led by the fact that it offers so much. Our rich offering and diversity are our greatest assets as much as they are also our Achilles’ heel.

 

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Talking tourism: Latest tourism figures reflect changing travel landscape

Statistics South Africa has released tourism figures for December 2010 and the results point to a shift in traditional source markets, with some serious growth in visitors from Asia Pacific.

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Cape Town journeys towards a city brand

Following on from the success of the World Cup, Cape Town’s tourism authority and key city stakeholders are committed to moving swiftly towards a single-minded destination identity that positions Cape Town as a leading global competitor for businesses, investors, visitors, students and entrepreneurs.

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South Africa set to become host of choice for large-scale, international events

Since the final whistle blew at Soccer City, now known as the FNB Stadium, South Africa has been riding a tidal wave of success post World Cup. Ridding itself of a myriad of stigmas, perceptions and folklore amongst international visitors, the country has finally proven to the world that it’s capable of exceeding expectations.

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Cape Town Tourism: Being future-fit for tourism

Dear tourism friends and colleagues

Cape Town Tourism is one of the largest voluntary industry associations in the world with more than 2 000 members and our visitor strategy is recognised by the United Nations World Tourism Organisation for global best practice. In the past five years, Cape Town Tourism’s focus has expanded to include destination marketing, managing the perception of Cape Town and ensuring the successful hosting of the 2010 FIFA World Cup™ to maximise economic benefits and promotion for Cape Town.

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Creating responsible Cape Town: Transport and safety are critical

As part of celebrating Responsible Tourism Week and driving conversation around ways to make Cape Town a better place to live in and a much more meaningful place to visit, we asked for your thoughts on responsible tourism initiatives in the city. Here’s one response, from Sarah Anne Makin, who has travelled extensively, now lives in London, but still sees the Mother City as home.

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Crucial responsible tourism steps for Cape Town

As part of celebrating Responsible Tourism Week and driving conversation around ways to make Cape Town a better place to live in and a much more meaningful place to visit, we asked for your thoughts on responsible tourism initiatives in the city. Here’s one response, from Jessy Lipperts.

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Responsible tourism must be the foundation of tourism development

As tourism grows to join the ranks of the world’s major commercial industries, so do the questions around the impact this industry has on our fragile world and its people. Tourism can do as much harm as good – if not more – if not developed and managed responsibly. The world is rife with examples.

 

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Cape Town Tourism CEO Mariëtte du Toit-Helmbold on the sale of the V&A Waterfront

Yesterday, the news was confirmed that the V&A Waterfront has been sold to JSE-listed property company, Growthpoint, and the Public Investment Corporation (PIC). These two companies have made a joint acquisition said to be worth R9.7-billion.

 

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